Ny endrika Dragon Alley Famaritana ny Endrika Marika (Brand Identity Design) nataon'i Tian Liu and Jiayi Chen dia mpandresy sarobidy amin'ny 2021 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2021

Dragon Alley Famaritana ny Endrika Marika (Brand Identity Design)

nataon'i Tian Liu and Jiayi Chen

Mpanjifa: Evil Design Studio

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

8,406

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #111593

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Dragon Alley Famaritana ny Endrika Marika (Brand Identity Design)

Ny Dragon Alley dia endrika marika (brand identity) natao ho an'ny trano fisakafoanana hot pot iray sy ny efitrano fisotroan-dite mifanila aminy. Ny endrika marika dia miorina amin'ny hevitry ny "dualism" nindramina avy amin'ny angano Sinoa. Ny endrika marika ho an'ny trano fisakafoanana dia maneho fahafahana amin'ny alalan'ny endrika kotroka mamiratra, endrika mainty toy ny ranomainty ho fototra, ary endrika soratra matanjaka. Ny endrika marika ho an'ny efitrano fisotroan-dite kosa dia maneho fahatoniana amin'ny alalan'ny endrika rahona mizarazara, lokon-taratasy voajanahary, ary endrika malefaka kokoa. Loko volamena mihamaro dia mampitohy ireo endrika marika roa ireo. Ny fampiharana dia ahitana karatra fifandraisana, lisitry ny sakafo, poster, fonosana ary fitaovam-pisakafoanana.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Dragon Alley Famaritana ny Endrika Marika (Brand Identity Design), fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Dragon Alley Famaritana ny Endrika Marika (Brand Identity Design). Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Dragon Alley Famaritana ny Endrika Marika (Brand Identity Design) dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Based on the brand attributes of the spirit of dualism and Chinese mythology, we use it in the entire brand design process. In terms of font identification, it conveys such feelings at intercross and interlard to each other mutually. In terms of design elements, the main elements are "Crack of Thunder"in Dragon Alley and "Burst Through Clouds" in Dragon Alley Inner, the former is vigorous, while the latter is gentle. In terms of color, ink color is used as the main background color in Dragon Alley, while natural paper color as the main background color in Dragon Alley Inner, with gradual change of gold as the element.
Refy & Fonosana: Business card:99mm*50mm,
Bag:293mm*136mm,
Folder:480mm*310mm,
Menu:136mm*293mm,
Menu cover:250mm*140mm,
Poster:A2,
Dinner plate:diameter: 200mm,
Self-heating hot pot: 35mm*30mm*25mm,
Tea Caddy:105mm*105mm*150mm,
Oil tank:diameter 40mm*50mm,
Scarf:300mm*300mm
Marika: VIS, Branding, Visual Communication, Type Design, Graphic Design, Chinese mythology, Dragon, Hot pot, Tea
Teknolojia Famokarana: In terms of design, the software we mainly use are Adobe Illustrator, Photoshop, After Effect and Cinema 4D.

Further more, in the later material production, it uses stamping technology, gravure printing technology, spot color printing and so on, in order to present the brand vision perfectly. In addition, there needs to be special requirements for its printing materials.
Fanamby Endrika: During the project. We have studied the various historical periods of China from ancient times to modern times. How to convert Chinese mythological information into usable font design, Graphic design and pattern design are the most important issues.

At the same time, how to balance the contradictory and fusion relationship between Dragon Alley and Dragon Alley Inner is also our main task.
Finally, how to integrate the concept of dragon throughout the brand design is also a problem we need to solve.
Fikarohana: First of all, for a new brand, we need to let it have a complete brand story and a deep brand spirit. For business purposes, we need to make consumers recognize the brand, and based on brand value, we need our designers to create meaningful brand content. We have created a complete mythological worldview for Dragon Alley and Dragon Alley Inner, so that the brand has complete story content and visual symbols from beginning to end.

Relying on this complete set of brand visual system and story system, the brand can have a unified way of communication in terms of visual perception, operation and marketing.
Aingam-panahy: We received the project that needed to make the brand design of Dragon Alley Hot Pot and Dragon Alley Inner Tea Room for our client. Dragon Alley has main feature of lively hot pot restaurant, and on the contrary, Dragon Alley Inner corresponds to people's leisure tea time after meals. Chinese living alleys have two special attributes of street life. Based on the spatial differences between the two, the project design seeks to create a sense of contradiction and integration of balance, namely dualism. Emotionally, Dragon Alley represents release, while Dragon Alley Inner immersed in restraint.
Faharetan'ny Tetikasa: The project began in 2019 in Milan, the overall visual design at the end of May 2020, and the project eventually landed in Chengdu China.
Fizotr'asa: The project aims to make a different experience in the Dragon Alley Restaurant by unique brand visual design.
Mpikambana ao amin'ny Ekipa: Designer: Tian Liu, Jiayi Chen, Aowen Zhou, Fan Xiao
Loharanon-tsary: Image#1: Designer Jiayi Chen, 2019,
Image#2: Designer Liu Tian, 2019.