Labelist Cosmetics Ny Fonosana Fikarakarana Hoditra nataon'i Brava Design

Ny endrika Labelist Cosmetics Ny Fonosana Fikarakarana Hoditra nataon'i Brava Design dia mpandresy sarobidy amin'ny 2021 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2021

Labelist Cosmetics Ny Fonosana Fikarakarana Hoditra

nataon'i Brava Design

Mpanjifa: Labelist Cosmetics

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

25,010

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #111621

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Labelist Cosmetics Ny Fonosana Fikarakarana Hoditra

Ny fonosan'ny Labelist Cosmetics dia novolavolaina tamin'ny fironan'ny sehatra ankehitriny. Ny loko malefaka nefa tena mamiratra no nampiasaina mba hisarihana ny sain'ny mpanjifa. Ezahina ny manavaka ireo ambaratonga telo amin'ny vokatra: tena ilaina, fitsaboana ary intensive amin'ny alàlan'ny fonosana, loko ary fikasihana. Ny vokatra dia nahatratra ny vokatra tamin'ny alalan'ny fampiharana ny ranomainty isan-karazany, varnish, karazana taratasy sy ny vita.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Labelist Cosmetics Ny Fonosana Fikarakarana Hoditra, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Labelist Cosmetics Ny Fonosana Fikarakarana Hoditra. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Labelist Cosmetics Ny Fonosana Fikarakarana Hoditra dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Structure, branding and packaging design for Labelist Cosmetics. They have created a new cosmetic brand following the Clear Beauty trend, which includes 9 different cosmetics. The cosmetic line is divided into 3 levels: the essential that any skin needs, the treatment ones (which are the most important for any skin) and the intensives that they do a shock treatment to the skin.
Refy & Fonosana: 60 x 36 x 106 mm
A pre-cut has been set up on one side of the pack so you can unfold the box and see the "how to use" and other information.
Marika: cosmetics, packaging, graphic design, clean beauty, slow beauty, beauty, rejuvenating
Teknolojia Famokarana: 3-ink offset printing on graphic cardboard. A black ink with two Pantone that blend into a gradient (different in each model). Silver stamping (essential and intensive) and gold stamping for treatment. Varnish soft touch on white areas to emphasize softness Iriodin varnish in colored areas. It shines with a pearly dot and touches of glitter that make gradients stronger and more nuanced. The interior is printed in 2 inks (the same two Pantone as on the face).
Fanamby Endrika: The biggest challenge was to design a new packaging for a frenetic sector, cosmetics, in which new designs come onto the market almost daily. This fact marked us from the beginning. The goal was to innovate and create an attractive design, but at the same time fulfilling the mission of the project. What was the hardest part of this design activity. Maintain the visual characteristics that the whole marketing team wanted to offer to this new cosmetic line, but with a tight printing budget.
Fikarohana: In the pre-sale activation this year, this new brand has successfully captured the attention of various international distributors who want to place it on the market.
Aingam-panahy: The range of colors was chosen to evoke the consumer in a healthier environment. The idea was that when the consumer saw the Hoot product, for example, an explosion of vitamins came to his or her mind. It was decided to make gradients by adding iriodin varnish to give movement to the packaging. Also, the team wanted to give a special importance to the user’s experience. That’s why they mixed the soft touch varnish, which has a soft touch, with the contrast of iriodin which has small glitter particles. The packaging contains a pre-cut that allows the consumer to see the inside without opening it completely.
Faharetan'ny Tetikasa: The project started in July 2019 in Barcelona and finished in August 2020 in Barcelona, and it will be exhibited in sales platforms in November 2020.
Fizotr'asa: The formulas are minimalist, streamlined with pure and reliable ingredients. The additives are minimal, those necessary to guarantee the maximum effectiveness of each product. They are not tested on animals (cruelty-free) and do not contain the following ingredients considered harmful: SLS, SLES, parabens, formaldehydes, ophthalates or hydroquinone.
Mpikambana ao amin'ny Ekipa: Structure & Graphic Design: Gal-la Termes
Brand Manager: Esperança Figuerola
PR Manager: Marta Rodríguez
Support Designer: Antonio Castilla
Loharanon-tsary: Image #1: Martí Casanellas
Image #2: Martí Casanellas
Image #3: Martí Casanellas
Image #4: Marc Xalabarder
Image #5: Marc Xalabarder