Liu Fangling Fonosana Voatavo Voadity nataon'i Pufine Advertising Ltd. Co.

Ny endrika Liu Fangling Fonosana Voatavo Voadity nataon'i Pufine Advertising Ltd. Co. dia mpandresy sarobidy amin'ny 2021 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VyFonosana· 2021

Liu Fangling Fonosana Voatavo Voadity

nataon'i Pufine Advertising Ltd. Co.

Mpanjifa: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

Mpandresy A' Design Award Vy amin'ny Sokajy Fonosana

15,206

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #111775

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Liu Fangling Fonosana Voatavo Voadity

Liu Fangling dia famolavolana fonosana boaty fanomezana ho an'ny voatavo voadity. Ny boaty ivelany dia misy sary mampiseho tantara momba ny reny sy zanaka vavy iray mamboly voatavo any an-tendrombohitra, tantara izay mampifandray ny vokatra amin'ny olona namokatra azy. Ny boaty anaty kosa dia natao endrika voatavo, mampahatsiahy ny fotoana anesorana ny voatavo eo amin'ny tany. Taratasy no ahavokarana ny fonosana ivelany, ka azo averina hampiasaina indray ary simba ho azy amin'ny fomba voajanahary. Isaky ny anjara dia asiana fonosana aluminium foil maivamaivana, madio ary mora entina. Rehefa lany ny voatavo ao anatiny, dia azo ampiasaina hitehirizana zavatra kely ilay boaty endrika voatavo.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Liu Fangling Fonosana Voatavo Voadity, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Liu Fangling Fonosana Voatavo Voadity. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Liu Fangling Fonosana Voatavo Voadity dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Refy & Fonosana: 100 mlx6 pot; Outer box size: 350X140X65mm
Marika: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Teknolojia Famokarana: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Fanamby Endrika: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Fikarohana: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Aingam-panahy: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Faharetan'ny Tetikasa: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Fizotr'asa: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Mpikambana ao amin'ny Ekipa: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai