Kum-Kum Ny Fonosana Rano by Backbone Branding

Kum-Kum Ny Fonosana Rano by Backbone Branding is a highly esteemed winner of the very prestigious 2021 A' Design Award Volamena in Famolavolana Fonosana Competition Category.

VolamenaFonosana· 2021

Kum-Kum Ny Fonosana Rano

by Backbone Branding

Client: Backbone Branding

A' Design Award Volamena Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #111780

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kum-Kum Ny Fonosana Rano

Ny tavoahangy dia misy vongan-drano amin'ny lafiny efatra, ny roa manatrika ambony ary ny roa midina midina, izay mamolavola ny endriky ny rano amin'ny fijoroany mavitrika. Raha ny etikety sy ny logo, ny Backbone Branding dia namorona fitambarana marika sy tavoahangy feno, izay mampiseho ny mangarahara sy ny plastika amin'ny rano amin'ny dinamikany. Ny loko manga amin'ny etikety aoriana dia mifangaro mirindra amin'ny tavoahangy ary, noho ny refraction ny hazavana amin'ny ranon-javatra, dia mahatonga ilay tavoahangy ho hita, ary ny marika fotsy marika eo amin'ny marika mangarahara dia miharihary noho ny loko manga. etikety aoriana.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Kum-Kum Ny Fonosana Rano, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Kum-Kum Ny Fonosana Rano izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Kum-Kum Ny Fonosana Rano dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Dimensions & Packaging: Width 65mm x Depth 55mm x Height 320mm
Tags: water, transparency, minimalism, structure, packaging, design, dynamics
Production Technology: PET bottle
Transparent label
Design Challenge: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Research: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Inspiration: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Project Duration: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Operation Flow: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Team Members: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Image Credits: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion