Shangri La Fonosana Divay by Pufine Advertising Ltd. Co.

Shangri La Fonosana Divay by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2021

Shangri La Fonosana Divay

by Pufine Advertising Ltd. Co.

Client: Yunnan Shangri-La Wine Co. LTD

A' Design Award Volafotsy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #111820

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shangri La Fonosana Divay

Shangri La dia famolavolana fonosana ho an'ny andiany misy divay mena telo. Ny etikety dia mampiasa lasitry ny sary tononkalo Tatsinanana nentim-paharazana mba haneho ny fikorianan'ny divay sy ny vatan-kazo voaloboka antitra. Rehefa apetraka mifanila, ny fonosana telo dia mamorona vatan-kazo miolakolaka iray. Ny fonosana tsirairay dia mitondra biby avy amin'ny faritra famokarana: lolo ho an'ny rivotra, trondro ho an'ny rano ary pika ho an'ny tany. Ny etikety dia vita amin'ny taratasy kapoka misy velatra malama-tsy-mahery, ary ny fanontàna manofana dia mamorona ny lasitry ny hoditr'akora antitra. Ny famolavolana dia mampifantoka ny saina amin'ny zavakanto nentim-paharazana sy amin'ny tontolo voajanahary.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Shangri La Fonosana Divay, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Shangri La Fonosana Divay. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Shangri La Fonosana Divay dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
Dimensions & Packaging: Length:300mm, width:90mm, height:90mm
Tags: Packaging, wine, Nature, Shangri-La, Animals, Ink painting
Production Technology: The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
Design Challenge: We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
Research: The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
Inspiration: The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
Project Duration: The project began in October 2019 and will be completed in August 2020
Operation Flow: 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
Team Members: Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,