Tanaka 1789 X Chartier Sake Blend 001 Fonon'ny tavoahangy Sake by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.
VolafotsyFonosana· 2021
Tanaka 1789 X Chartier Sake Blend 001 Fonon'ny tavoahangy Sake
Client: Tanaka 1789 X Chartier
A' Design Award Volafotsy Winner in Fonosana Category
Verified Award Winner
Verify Award Status for #112010The Design
About Tanaka 1789 X Chartier Sake Blend 001 Fonon'ny tavoahangy Sake
Tanaka 1789 X Chartier Sake Blend 001 dia ny fonosana ho an'ny andiany fifangaroan-tsake. Ny mari-pantsika dia mitondra endrika tsipika mainty amin'ny mainty entanina avy amin'ny rindrin'ny Tanaka Brewery, ohatra iray amin'ny rafitra Kura tamin'ny vanim-potoana Edo. Ny tsipika dia atao pirinty ho vernisy manodidina ny tavoahangy ary alahatra ho andiany hexagona, mariky ny siansa manitra. Ny mainty sy ny fotsy no ampiasaina satria samy misy ireo loko ireo ny marika roa, ary ny tavoahangy mainty dia natokana ho an'ny sake premium. Ireo anarana roa dia tafakambana amin'ny endrika lakroa amin'ny alalan'ny litera A iombonana.
The Recognition
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Tanaka 1789 X Chartier Sake Blend 001 Fonon'ny tavoahangy Sake, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Tanaka 1789 X Chartier Sake Blend 001 Fonon'ny tavoahangy Sake. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Tanaka 1789 X Chartier Sake Blend 001 Fonon'ny tavoahangy Sake dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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