Zhanggong Times Fonosana Toaka by Wen Liu

Zhanggong Times Fonosana Toaka by Wen Liu is a highly esteemed winner of the very prestigious 2021 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2021

Zhanggong Times Fonosana Toaka

by Wen Liu

Client: Jiangxi Zhanggong Liquor Co., Ltd

A' Design Award Vy Winner in Fonosana Category

16,802

Verified Award Winner

Verify Award Status for #112289

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhanggong Times Fonosana Toaka

Zhanggong Times dia endri-panofonana ho an'ny Baijiu iray novokarina any amin'ny faritanin'i Jiangxi, Shina. Ny tavoahangy dia vita amin'ny tanimanga miaraka amin'ny fandotoana mendrika. Ny sisin-boalohan'ny boaty dia mampiasa taratasy voafofona (goffered paper), ary ny logo lehibe kosa napetraka eo amin'ny takelaka metaly. Ny endri-javatra dia nahazo aingam-panahy avy any Ganzhou, izay fantatra ho toerana nipoiran'ny "kolontsaina mena". Ny loko mena dia ampiasaina ho famantarana miendrika ary ampifangaroana amin'ny sary fanampiny. Sary somary tony no maneho ireo singa ara-jeografika sy ara-tantara any amin'ilay faritra, anisan'izany ny Reniranon'i Gan. Ny fonosana dia manana refy 160 amin'ny 120 amin'ny 330 milimetatra.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Zhanggong Times Fonosana Toaka, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Zhanggong Times Fonosana Toaka. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Zhanggong Times Fonosana Toaka dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Dimensions & Packaging: 160mm*120mm*330mm
Tags: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Production Technology: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Design Challenge: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Research: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Inspiration: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Project Duration: The project started in May 2020 and finished in August 2020 in Shenzhen.
Operation Flow: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Team Members: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.