Maskeeper Boaty Fitahirizana Aro Vava sy Orona by Maurice Kwok and Steve Yeung

Maskeeper Boaty Fitahirizana Aro Vava sy Orona by Maurice Kwok and Steve Yeung is a highly esteemed winner of the very prestigious 2021 A' Design Award Vy in Famolavolana Fanampiny Lamaody sy Dia Competition Category.

VyFanampiny· 2021

Maskeeper Boaty Fitahirizana Aro Vava sy Orona

by Maurice Kwok and Steve Yeung

Client: Innosphere Ltd

A' Design Award Vy Winner in Fanampiny Category

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Verified Award Winner

Verify Award Status for #112413

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Maskeeper Boaty Fitahirizana Aro Vava sy Orona

Ny Maskeeper dia boaty fitahirizana vonjimaika ho an'ny aro vava sy orona, avadika ho toy ny fonosana kaonty orinasa. Ny Maskeeper dia vita amin'ny takelaka polypropylene mifanentana amin'ny fenitry ny sakafo, tapahina amin'ny fitaovana manokana (die-cut) ary avadika mba hahafahana mamokatra haingana sy amin'ny vidiny mora. Apetraka eo amin'ny takelaka misokatra ny aro vava sy orona ary avadika ao anatiny, ka tsy mifandray amin'ny zavatra hafa ny ampahany mikasika ny vava sy orona ary mihena ny mety hifamadihan'ny otrikaretina. Manana refy 91 amin'ny 61 ary 8 milimetatra ary lanja 10 grama ny Maskeeper, ka mora atao ao anaty paosy. Ity endri-namboarina ity dia manolotra vahaolana madio sy ara-pahasalamana kokoa noho ny fanodinana ny aro vava sy orona esorina amin'ny taratasy fanadiovana na anty rehefa misakafo.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Maskeeper Boaty Fitahirizana Aro Vava sy Orona, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Maskeeper Boaty Fitahirizana Aro Vava sy Orona. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Maskeeper Boaty Fitahirizana Aro Vava sy Orona dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Dimensions & Packaging: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Tags: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Production Technology: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Design Challenge: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Research: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Inspiration: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Project Duration: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Operation Flow: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Team Members: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Image Credits: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung