XQ New Year Gift Box Fitaovana Fonosana Boaty Fanomezana by Shaofeng Pan

XQ New Year Gift Box Fitaovana Fonosana Boaty Fanomezana by Shaofeng Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2021

XQ New Year Gift Box Fitaovana Fonosana Boaty Fanomezana

by Shaofeng Pan

Client: Xiamen Ruibo Haoyi brand consulting Co., Ltd

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner
Verify Award Status for #112702

View at A' Design Award Press Release Award Badge

Colors

The Design

About XQ New Year Gift Box Fitaovana Fonosana Boaty Fanomezana

Ny XQ New Year Gift Box dia endrika famolavolana fonosana natao ho an'ny fitaovana fanomezana mifandray amin'ny fetim-pirenena. Natao tamin'ny taona 2019 io boaty io, izay taonan'ny kisoa araka ny tetiandro volana Sinoa. Mena no ampiasaina ao anatiny ary volamena kosa ivelany. Ny ivon-toerana dia mampiseho endrika boribory noforonin'ny andalana roa mifamaly (couplets), dihy liona, voninkazo lôtosy, trondro carpe ary saina ady, ampiarahina amin'ny kisarisari-bintana roa ambin'ny folo. Ao anatin'ilay fitaovana dia misy kisoa nopetahana volamena, taratasy fandehanana, farantsa fahatsiarovana, tetiandro ary penina nopetahana volamena. Ny fomba famokarana dia ahitana ny fanaovana endrika telo dimansiona miboaka (three-dimensional embossing), ny fandrarahana plastika (drip plastic) ary ny fanaovana volamena (bronzing).

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana XQ New Year Gift Box Fitaovana Fonosana Boaty Fanomezana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana XQ New Year Gift Box Fitaovana Fonosana Boaty Fanomezana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana XQ New Year Gift Box Fitaovana Fonosana Boaty Fanomezana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: XQ new year gift box was made in 2019, the year of the pig in Chinese lunar calendar. We chose "Golden Pig" and its surrounding elements to interact with mobile game fans of Honor of King to deliver the core value of "caring for fans". The whole gift box is super festive with red inside and gold outside.The center of the box is a circle pattern, which is composed of traditional Chinese elements such as couplets, lion dance, lotus flower, carp and battle flag. What’s more, it increased the western elements of twelve constellations. The Sino-west is more consistent with the openness and compatibility of the current youth group, and it is easy to gain their recognition.The combination of square and circle symbolizes the square earth and spherical heaven. By contrast, the visual focus is concentrated on the circle, obviously outstanding. The sculpted lines on the box surface are the iconic metal shields of XQ. The metallic brings a mechanical sense, which is consistent with the tough style of the team and XQ's identity as the e-sports club.The package includes gold-plated pig, walk-through notes, commemorative coins, pig year calendar and a gold-plated pen. The gift box is of great collectable value. Not only considering the item separation in box, we also designed the bag for gift box, so that the whole product can better meet the demands of Spring Festival gifts.The year of the pig calendar was created with twelve constellations. Combining with twelve constellations, the battle IP of ox, tiger and pig in calendar create unique images. Supplemented by witty words, the gift box is more interesting.Speaking other details, with deep greetings and blessings for Spring Festival, the text used the auspicious words, such as "not to be exchanged even for gold", "everything is fine" to make emotional communication with fans.
Production Technology: By use of a variety of production techniques, such as three-dimensional bump, drip plastic, bronzing, etc, the packaging design of XQ gift box becomes more detailed and delicate.
Inspiration: The newly designed XQ IP images are ox, tiger and pig, three Chinese favourite mascots respectively symbolize XQ not fear strong enemies, brave, good at fighting and cherish fans. XQ- Honor of King Club is a famous e-sports club of KPL (King Pro League). Honor of King is a mobile game that has largest population of users in the world, KPL not only gets great attention but will guide the professional development of China’s e-sports. As a member, XQ club is the one of KPL's top team based on team performance, competitors influence and fans interaction.

Read the Press Release