Pure Fonosana Vokatra by Ouzhu Huang and Qinjie Lu

Pure Fonosana Vokatra by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2021

Pure Fonosana Vokatra

by Ouzhu Huang and Qinjie Lu

Client: Shenzhen Laika Technology Co., Ltd.

A' Design Award Vy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #115549

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pure Fonosana Vokatra

Pure dia famolavolana fonosana ho an'ny loharano rano fitaizana biby fiompy. Ny volo manga sy fotsy no loko fototra, ary ny manga dia maneho ny rano ary ny fotsy kosa maneho ny fahadiovana. Ny endriky ny sary an-tsary roa-refy an'ireo lafiny dimy amin'ny vokatra dia nasiana pirinty teo amin'ny boaty, mba hahafahan'ireo mpividy mahita ny endrika marina an'ilay zavatra ao anatiny, ary ireo sary mitovy koa dia mety ho fanamboarana. Ny lokom-panga miova tsikelikely dia maneho ny rano madio sy mikoriana. Ny boaty dia mizara 300 amin'ny 210 ary 220 milimetatra ary vita amin'ny taratasy news back board voapetaka amin'ny tanimanga miaraka amin'ny ivory board, sarimihetsika matte, landihazo perle ary taratasy artistika.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Pure Fonosana Vokatra, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Pure Fonosana Vokatra. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Pure Fonosana Vokatra dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Dimensions & Packaging: 300 mm x 210 mm x 220 mm
Tags: Pet Product, Water, Pure, Packaging, Blue, White
Production Technology: Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
Design Challenge: The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
Research: LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Inspiration: The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
Project Duration: In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
Operation Flow: Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
Team Members: Ouzhu Huang
Qinjie Lu
Yonjie Fang
Image Credits: Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020