S6 Foundry Ny Rafitra Marika Sy Ny Fanentanana by Paul Robb and Moira Bartoloni

S6 Foundry Ny Rafitra Marika Sy Ny Fanentanana by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Pirinty sy Haino Aman-jery Navoaka Competition Category.

VolafotsyPirinty· 2021

S6 Foundry Ny Rafitra Marika Sy Ny Fanentanana

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award Volafotsy Winner in Pirinty Category

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Verified Award Winner
Verify Award Status for #115652

View at A' Design Award Press Release Award Badge

Colors

The Design

About S6 Foundry Ny Rafitra Marika Sy Ny Fanentanana

Ny marika S6 Foundry sy ny boky karazana santionany manaraka dia natao mba hamoronana fifaliana amin'ny typography vaovao, mametraka ny fiteny hita maso ny marika. Ny palette mamirapiratra sy falifaly amin'ny loko mafana ary ny endrika miavaka sy mahagaga dia mahasarika ny fanahy, manamarika ny fanoratana sonia nentim-paharazana tamin'ny 1900 century fun fair. Ny endrika dia novolavolaina ho kaleidoscope amin'ny endrika sy singa mba hamoronana ny fifanarahan'ny maso tsara amin'ny etos'ireo marika sy ny fitarihana vaovao amin'ny endri-tsoratra ara-barotra.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana S6 Foundry Ny Rafitra Marika Sy Ny Fanentanana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana S6 Foundry Ny Rafitra Marika Sy Ny Fanentanana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana S6 Foundry Ny Rafitra Marika Sy Ny Fanentanana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Dimensions & Packaging: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Tags: Font design, Branding, Identity, Type design
Production Technology: Printed Lithographic CMYK using FSC papers.
Design Challenge: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Research: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inspiration: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Project Duration: The project started in April 2020 and is an ongoing project.
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: Paul Robb