Meet Rebrand Marika nataon'i Mengchao Wu, Hao Li and Sijia Zhang

Ny endrika Meet Rebrand Marika nataon'i Mengchao Wu, Hao Li and Sijia Zhang dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VolafotsyGrafika· 2021

Meet Rebrand Marika

nataon'i Mengchao Wu, Hao Li and Sijia Zhang

Mpanjifa: Meet

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Grafika

42,973

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #115712

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Meet Rebrand Marika

Meet dia toeram-pisakafoanana manao barbecue koreanina mikendry ny tanora. Ny andraikitry ny mpanjifa ho an'i Mengchao, Hao ary Sijia dia ny mamorona tari-dalana momba ny zavakanto sy ny maha-izy azy hita maso hanehoana ny marika mazava sy hampiroborobo ny hena isan-karazany. Ny endriky ny hena eo amin'ny fatana dia maneho ara-jeometrika. Ity hevitra ity dia mitarika azy ireo ho amin'ny dingana lehibe amin'ny foto-kevitra, mampifandray ny hena, hazan-dranomasina ary legioma samihafa miaraka amin'ny geometries voafaritra. Ny fitambaran'ny endrika isan-karazany sy ny lamina dia manome ny geometrika fikasihana farany mahafinaritra sy mafana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Meet Rebrand Marika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Meet Rebrand Marika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Meet Rebrand Marika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Refy & Fonosana: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Marika: Branding, Graphic Design, Visual Identity, BBQ, Food
Teknolojia Famokarana: Adobe suite, Video Production, Printing, Package Design
Fanamby Endrika: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Fikarohana: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Aingam-panahy: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Faharetan'ny Tetikasa: 3 mouths
Executed in NYC and shanghai
Fizotr'asa: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Mpikambana ao amin'ny Ekipa: Mengchao Wu
Hao Li
Sijia Zhang
Loharanon-tsary: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li