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Spazio Lenovo Atin'ny Fivarotana Voalohan-daharana by Alessandro Luciani

Spazio Lenovo Atin'ny Fivarotana Voalohan-daharana by Alessandro Luciani is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.


VolafotsyAnatiny· 2021

Spazio Lenovo Atin'ny Fivarotana Voalohan-daharana

by Alessandro Luciani

Client: Alessandro Luciani

A' Design Award Volafotsy Winner in Anatiny Category

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The Design

About Spazio Lenovo Atin'ny Fivarotana Voalohan-daharana

Spazio Lenovo dia atin'ny fivarotana voalohan-daharana miorina amin'ny rihana roa, misy velaran-tany 900 metatra toradroa. Ny rihana ambany dia toerana fampirantiana malefaka izay afaka mampiantrano hetsika fampiroboroboana sy fampisehoana koa. Ny latabatra fampisehoana dia manana tampony fitaratra manify misy solosaina miditra any anaty ho an'ny fampahalalana momba ny vokatra nomerika. Misy rindrina LED lehibe miakatra mamaky ny valindrihana ary hita avy eny amin'ny arabe. Ny tohatra dia voarakotra fitaratra dichroic, ary ny dingana dia mitondra jiro LED. Andry maitso mitsangana telo ambin'ny folo no mamorona faritra zaridaina, ka mifamatotra ny teknolojia sy ny natiora.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Spazio Lenovo Atin'ny Fivarotana Voalohan-daharana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Spazio Lenovo Atin'ny Fivarotana Voalohan-daharana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Spazio Lenovo Atin'ny Fivarotana Voalohan-daharana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Concept store of about 900 square meters spread over two floors.
One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.
Dimensions & Packaging
The store is spread over two floors for a total of 900 square meters
Tags
Spazio Lenovo, Alessandro Luciani Designer, Retail Design,
Production Technology
Dichroic glass, LedWall, Wood,
Design Challenge
The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display
Research
The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products
Inspiration
Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives.
Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora.
Project Duration
The project started in May 2020 in Milano - Italy and finished in September 2020
Operation Flow
The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano
Team Members
Alessandro Luciani
Grottini srl
Image Credits
Lenovo Italy

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