Niuniu Western Food Atin'ny Tranon-tsakafo by Mingbin Yang

Niuniu Western Food Atin'ny Tranon-tsakafo by Mingbin Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VarahinaAnatiny· 2021

Niuniu Western Food Atin'ny Tranon-tsakafo

by Mingbin Yang

Client: Niuniu Western Food

A' Design Award Varahina Winner in Anatiny Category

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Verified Award Winner

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Colors

The Design

About Niuniu Western Food Atin'ny Tranon-tsakafo

Ny Niuniu Western Food dia atin'ny tranon-tsakafo mandrakotra velaran-tany 400 metatra toradroa. Ny famolavolana dia mampihatra mivantana ao anatin'ny habaka ny rafitra loko an'ny marika. Ny loko orange, izay loko fototry ny marika, dia ampifangaroina amin'ny gray tanimanga sy blue lanitra nalaina avy amin'ny natiora. Ny loko voafantina dia maneho fanajana ny tontolo voajanahary amin'ny alalan'ny fifanoherana ara-pahitana tsotra. Sary an-drindrina iray no mampiasa tanana toy ny an'ny ankizy mba hamoronana sarin'ny fianakavian'ny endri-marika. Ny akora ampiasaina dia ahitana loko, vy, vato ary tavim-baravaran-tany. Ny famolavolana dia noforonina mba hifanaraka amin'ny tetibolan'ny fanorenana voafetra.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Niuniu Western Food Atin'ny Tranon-tsakafo, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Niuniu Western Food Atin'ny Tranon-tsakafo. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Niuniu Western Food Atin'ny Tranon-tsakafo dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Re-enhance the concept of reverence for the natural world; show the brand color system more nakedly, and easily interact and dialogue with us in a more direct way. The orange in the space is the main color of NIU NIU WESTERN FOOD. It blends with the earth gray and sky blue in nature. It touches our resonance with visual senses, and once again speaks for the awe of nature.
Dimensions & Packaging: 400sqm
Tags: Naturally, brand identity
Production Technology: Paint, metal, stone, tile.
Design Challenge: Investment cost is limited.
Research: The practice of brand culture and visualization system in space.
Inspiration: The most three-dimensional layers and the most beautiful colors all come from the natural world, and a variety of rich elements form different emotional expressions, which please our mood.
Project Duration: The project started in May 2020 in Foshan and finished in December 2020 in Jiangmen.
Operation Flow: The wall uses pure childlike strokes to create a family portrait of "Niu Niu". The brand new visual IP image brings us here, meets here, and party here...
Team Members: MINGBIN YANG, RUIBAO ZENG&HONIDEA DESIGN LAB.
Image Credits: HONIDEA&NIU NIU WESTERN FOOD