Cosmetea Pop Up Famolavolana Ati-trano ho an'ny Fivarotana by Lina Chen and Yiting Ma

Cosmetea Pop Up Famolavolana Ati-trano ho an'ny Fivarotana by Lina Chen and Yiting Ma is a highly esteemed winner of the very prestigious 2021 A' Design Award Volamena in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VolamenaAnatiny· 2021

Cosmetea Pop Up Famolavolana Ati-trano ho an'ny Fivarotana

by Lina Chen and Yiting Ma

Client: Nax Architects

A' Design Award Volamena Winner in Anatiny Category

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Colors

The Design

About Cosmetea Pop Up Famolavolana Ati-trano ho an'ny Fivarotana

Cosmetea Pop Up dia fivarotana sy trano fampirantiana any Shanghai, Sina. Ny toerana 9 metatra toradroa dia mipetraka amin'ny toeram-pisakafoanana mofo etona taloha teo amin'ny lalana Yuyuan, arabe manana tantara maherin'ny 100 taona. Ny famolavolana dia mampifangaro ny dite amin'ny fanaingoana hatsarana. Fisokafana miavaka eo amin'ny tarehin'ny trano, nahazo aingam-panahy avy amin'ny endrika fitoeran-dite ao amin'ny sarin'ny marika, no mitohy ho lava-kely boribory tery voarakotra vy tsy misy harafesina mitaratra ary hazavain'ny tsipika LED. Ny talantalana dia atsofoka ao anaty lavaka natao manokana mifototra amin'ny fikambanana hazo mortise sy tenon. Lalimoara mena eo amin'ny rindrina no manome toerana fampirantiana sy fitehirizana.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Cosmetea Pop Up Famolavolana Ati-trano ho an'ny Fivarotana, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Cosmetea Pop Up Famolavolana Ati-trano ho an'ny Fivarotana izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Cosmetea Pop Up Famolavolana Ati-trano ho an'ny Fivarotana dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Dimensions & Packaging: Area: 9 sqm
Type: Pop-up Shop
Tags: Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Production Technology: The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Design Challenge: How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Research: The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Inspiration: Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Project Duration: Location: Shanghai, China
Completion time: the end of 2019
Operation Flow: The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Team Members: Chief designers: Lina Chan, Yiting Ma, Jo Jiao
Image Credits: Raitt Liu