BFC Super Experience Center Primary Function: Famolavolana Anaty Efitra Fampisehoana by Gustaf Kan

BFC Super Experience Center Primary Function: Famolavolana Anaty Efitra Fampisehoana by Gustaf Kan is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VolafotsyAnatiny· 2021

BFC Super Experience Center Primary Function: Famolavolana Anaty Efitra Fampisehoana

by Gustaf Kan

Client: Forte Group Wuhan Company

A' Design Award Volafotsy Winner in Anatiny Category

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Verified Award Winner

Verify Award Status for #117134

View at A' Design Award Press Release Award Badge

Colors

The Design

About BFC Super Experience Center Primary Function: Famolavolana Anaty Efitra Fampisehoana

BFC Super Experience Center dia efitra fivarotana sy anaty fampisehoana any Wuhan, Chine. Ny toerana dia mirefy 4 380 metatra toradroa mizara amin'ny rihana telo. Ny teatra atrium misy habe misokatra sy galeria mifandray no mamorona ny fototry ny fandaminana. Ny valifasika dia amboarina amin'ny alalan'ny fanaforan-tenda sy fizarazarana, mampiasa fitaratra, fitaratra taratra, takelaka metaly manaratra, harato metaly ary efijery LED. Ny fampitam-baovao nomerika, ny fametrahana mifaneraserana ary ny fanazavana dia mitarika ny mpitsidika manaraka ny lalan'ny fivezivezena. Ny anatiny dia mampiseho ny votoatin'ny fomba fiaina voalohany ary ny fivarotana trano faharoa.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana BFC Super Experience Center Primary Function: Famolavolana Anaty Efitra Fampisehoana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana BFC Super Experience Center Primary Function: Famolavolana Anaty Efitra Fampisehoana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana BFC Super Experience Center Primary Function: Famolavolana Anaty Efitra Fampisehoana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is created to be an innovative & immersive space for our client reflecting their corporate vision of "Exploring Forte: a way of seeing the world". It's a real estate sale house and a revolutionary retail space emphasizing visitor experience and immersion through curation, content-oriented design and digital media. The contents relate to dream lifestyle, bringing versatility and diversity to the space and turning it into a lifestyle vending machine - lifestyle first, real estate sale next.
Dimensions & Packaging: Area: 4,380 m2
Floors: 3
Tags: Sale house, super experience and connectivity center, immersive space, retail space, commercial space, digital technology, atrium style, interactive, LED, metal mesh, modern,
Production Technology: Surface and multi-folding design techniques.
Surfaces are constructed by means of folding, fragmentation, multiple angles, real LED screens and numerous materials (glass, mirrors, mirror finish metal plates, and 50% transparency mirrors).
Glass(mirror): transparent, present vs. absent; literal vs. physical.
Metal mesh / boundary for different spaces as well as the semi-penetration partition by their 50% penetration rate.
Metal mesh + glass(mirror)
Metal plates
LED Screen
Design Challenge: Professional deepening, effective management, communication and coordination, mock-up control.
In the process of project management, we insisted on implementing 1:1 mock-up between the designer and the supervising construction party.
Various material professional support manufacturers spread all over China, such as a dense and solid network, working together with OFA to create a high-end quality technical benchmark.
Research: We have kept Paying attention to the business behavior in modern life and always use the "5 C" perspectives as a starting point for planning.
The curatorial theme, based on the company's tremendous global resources, aims to create greater economic values for the business ventures of Wuhan BFC (financial center) by presenting their corporate visions: to provide their customers with products and services that build a life of good health, happiness and wealth. A variety of digital technologies are employed to create this magical, theatrical space that offers fully immersive experience. They include well-planned circulation supported by dynamic LED images, interactive digital media, a multimedia IP experience hall, and dynamic, artistic lighting installations.
Having the point of view like a magazine, changing like a gallery, and selling like a store sum up the ideas and philosophy behind this new retail space.
Inspiration: In today's digital urban life, large amounts of information are obtained through digital technology. Therefore, we focus on this characteristic and create a brand new look - and atrium-style theater space characterized by its majestic open spaces and connectivity galleries. Digital technologies are employed to create this magical, theatrical space that offers fully immersive experience.
Project Duration: This project started in April 2018 in Wuhan city, China and open in August 2020.
Operation Flow: emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility andThis project is a super experience and connectivity center offering extraordinary visitor experience while doubling as a retail space by appealing to dream lifestyles and a revolutionary retail space that emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility and diversity to the space and turning it into, figuratively speaking, a lifestyle vending machine.
Team Members: Chief designer:Gustaf Kan
Designer:Jimmy Yung
Designer:Walter Chang
Designer:Jun Wang
Lighting consultant:Sherry Yang
Project manager:Henry Hang
Image Credits: Photographer Boris Shiu