Prakrishi Fonosana Voankazo Maina by Vishal Vora

Prakrishi Fonosana Voankazo Maina by Vishal Vora is a highly esteemed winner of the very prestigious 2021 A' Design Award Volamena in Famolavolana Fonosana Competition Category.

VolamenaFonosana· 2021

Prakrishi Fonosana Voankazo Maina

by Vishal Vora

Client: Prakrishi

A' Design Award Volamena Winner in Fonosana Category

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Verified Award Winner
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Colors

The Design

About Prakrishi Fonosana Voankazo Maina

Prakrishi dia karazana fonosana ho an'ny voankazo maina noforonina ho an'ny tsenan'i India. Ny endrika famolavolana dia mampiseho tantara an-tsary momba ny fanjakan'ny fahasalamana, izay anehoana ny voankazo maina tsirairay ho toy ny mpanjaka ao amin'ny fanjakany manokana. Marilokom-boninkazo tokana (monochromatic) ny fonosana, ary ny voankazo maina ihany no atao pirinty amin'ny loko, ka lasa ivon'ny fifantohana amin'ny fonosana tsirairay ny sakafo. Mampiasa poketra misy zip lock miaraka amin'ny fanontana loko efatra ity karazana ity. Ny fonosana tsirairay dia mirefy 140 mm ny sakany ary 210 mm ny haavony. Ny tanjona dia ny hahatonga ny vokatra ho mazava sy mora fantatra eo amin'ny talantalana feno entana.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Prakrishi Fonosana Voankazo Maina, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Prakrishi Fonosana Voankazo Maina izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Prakrishi Fonosana Voankazo Maina dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
Dimensions & Packaging: Width 140mm X Height 210mm
Tags: Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
Production Technology: Swiss Pack Zip Lock Packaging With 4 Color Printing
Design Challenge: Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
Project Duration: The project started in July 2020 in India and finished in December 2020 in India
Operation Flow: Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
Patents: None
Team Members: Vishal Vora and Team
Image Credits: Vishal Vora and Team