Better than Perfect Gazety by Gerhard Kirchschlaeger

Better than Perfect Gazety by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Pirinty sy Haino Aman-jery Navoaka Competition Category.

VarahinaPirinty· 2021

Better than Perfect Gazety

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

A' Design Award Varahina Winner in Pirinty Category

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Verified Award Winner

Verify Award Status for #117460

View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect Gazety

Ny Better than Perfect dia gazety momba ny sakafo izay mamadika blaogy sakafo an-tserasera ho endrika pirinty. Ny fomba fanaovana sakafo dia mamorona kanefa tsotra, ary ny fomba fanaovana sakafo tsirairay dia aseho amin'ny pejy roa mifanila miaraka amin'ny sary lehibe sy sora-tsoratra be aina. Ny fandaminana dia mampiasa habaka banga malalaka ary mamaky ny fahazarana fijerena mahazatra mba hamoronana fihenjanana ara-pahitana. Ny gazety dia mizara 22 amin'ny 31 santimetatra ary manana pejy 32. Taratasy birch averina ampiasaina, pirinty nomerika ary fanjairana kofehy no ampiasaina. Tondrozotra momba ireo zavatra ilaina amin'ny sakafo no manakatona ny gazety ary azo ampiasaina koa ho lisitra fividianana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Better than Perfect Gazety, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Better than Perfect Gazety. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Better than Perfect Gazety dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger