BonBonne Nuit Fonosana Bonbon by Ka Wai Tsun

BonBonne Nuit Fonosana Bonbon by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2021

BonBonne Nuit Fonosana Bonbon

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

A' Design Award Vy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #118219

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BonBonne Nuit Fonosana Bonbon

Ny BonBonne Nuit dia andiana famolavolana fonosana ho an'ny bonbon. Ny anarana dia mampitambatra teny frantsay roa, ny bon bon, izay midika hoe bonbon, ary ny bonne nuit, izay midika hoe tsara alina. Ny hevitra ao ambadika dia manasa ny mpanjifa hanandrana ny nofiny mazava manokana. Ny fonosana dia mampiasa fomba "montage" izay mampitambatra singa surrealista. Satria ny nofy mazava dia azo fehezina, ny tantara eo amin'ny fonosana tsirairay dia manoro faniriana iray izay mety hananan'ny olona. Ny anaram-boka ara-kevitra dia natao hamoha sehatra an-tsaina mahatalanjona. Ny andiana dia ahitana kitapo telo, boaty boribory kely telo, ary boaty efa-joro misy vagony roa.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana BonBonne Nuit Fonosana Bonbon, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana BonBonne Nuit Fonosana Bonbon. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana BonBonne Nuit Fonosana Bonbon dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.