Vilajuiga Lightly Sparkling Water Primary Function: Tavoahangin-drano mineraly by Mos

Vilajuiga Lightly Sparkling Water Primary Function: Tavoahangin-drano mineraly by Mos is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2021

Vilajuiga Lightly Sparkling Water Primary Function: Tavoahangin-drano mineraly

by Mos

Client: More On Simplicity

A' Design Award Volafotsy Winner in Fonosana Category

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Verified Award Winner

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Colors

The Design

About Vilajuiga Lightly Sparkling Water Primary Function: Tavoahangin-drano mineraly

Book Text: Ny Vilajuiga Lightly Sparkling Water dia tavoahangy fitaratra ho an'ny rano mineraly voajanahary misy gazy. Vita amin'ny fitaratra fotsy madio ny tavoahangy, nofidiana noho ny fangaraharany ambony. Ny loko manga amin'ny etikety dia mamorona aloka manga malefaka anaty fitaratra. Ny endrika tsy mirindra sy ny bika voajanahary dia manondro ny faritr'i Emporda, izay iharan'ny fikaohan'ny rivotra tramontana ny vato. Arakaraka ny toerana ijerena azy, dia maneho endrika samihafa maro ny geometrian'ny tavoahangy. Ny vozony lava dia manampy ny fikorianan'ny rano ary manamora ny fitondrana ny tavoahangy. Ny tavoahangy dia 65 milimetatra ny savaivony ary 220 milimetatra ny haavony.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Vilajuiga Lightly Sparkling Water Primary Function: Tavoahangin-drano mineraly, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Vilajuiga Lightly Sparkling Water Primary Function: Tavoahangin-drano mineraly. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Vilajuiga Lightly Sparkling Water Primary Function: Tavoahangin-drano mineraly dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unique, rare, and singular, a naturally carbonated mineral water (no added carbon dioxide). The shape becomes simple, discreet and at the same time innovative. Due to the pureness and the high transparency of the glass and the blue of the label, it slightly makes some blue shades in the bottle. Thanks to its geometry, depending from which perspective you look at the bottle, you perceive several shapes.
Dimensions & Packaging: Diameter: 65mm / Height: 220mm
Tags: Vilajuiga, Water, Bottle, Beverage, Drinks, Packaging, Product
Production Technology: The material is 100% white glass, pure transparency.
Short and limited production.
Bottle produced in Italy and labeled in Catalonia.
Design Challenge: The hardest part of this project was creating a link between the new brand, Vilajuiga and the owner brand, Grifols. Grifols is a pharmaceutical company that has as their values the quality and safety of their products, also its brand color blue. So we had to create a packaging that reflects this pharmaceutical pureness and quality. So we selected 100% white glass, for its impeccable transparency. Also, in the two bigger bottles, we introduce Grifols blue brand color in the inner part of the label. This had two main ideas, to make Grifols even more part of the brand, and also to make some blue shades in the bottle.
Research: Historical research, water quality, type of materials, forms, environment, etc. The objective was to understand the 100 years of the company and the new owner capabilities. The participants where technicians, cooks, elderly town citizens, etc. The result was the new bottle, accepted for all, the consumers, the new owners, the cooks, the society.
Inspiration: The design stands out for its asymmetry and the organic shapes that show its "Emporda" origin. The changing geological environment and the territory modelled by the tramuntana wind, with rocks eroded, has inspired the bottle design.
Project Duration: The project started in 2018 in Catalonia, Spain and finished in 2020 in Catalonia, Spain.
Operation Flow: The long neck of the bottle makes the water flow impeccably and helps the professionals because it's perfect for carrying many bottles at the same time. Also, its heaviness helps them when the bottles are on a tray. In this product the real benefit comes from the product itself. Vilajuiga water was catalogued as a medicinal water. The label and the pure transparent glass want to reflect these characteristics.
Patents: Design number: 004677474-0001, Class number 09.01, Owner ID number 884150.
Team Members: David Grifols,
David Roselló.
Image Credits: Design number 004677474-0001
Owner ID number 884150