Beer Culture 2020 Tatitra Fikarohana ara-tsena nataon'i Gabriela Maria Straka

Ny endrika Beer Culture 2020 Tatitra Fikarohana ara-tsena nataon'i Gabriela Maria Straka dia mpandresy sarobidy amin'ny 2021 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Dokambarotra, Varotra ary Fifandraisana.

VarahinaDokambarotra· 2021

Beer Culture 2020 Tatitra Fikarohana ara-tsena

nataon'i Gabriela Maria Straka

Mpanjifa: Brau Union Österreich AG

Mpandresy A' Design Award Varahina amin'ny Sokajy Dokambarotra

14,029

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #118582

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Beer Culture 2020 Tatitra Fikarohana ara-tsena

Ny Beer Culture 2020 dia tatitra nakelosy momba ny kolontsain'ny labiera any Aotrisy. Ity tatitra ity dia mampiseho ny valin'ny fanadihadiana solontenan'ny mponina Aotrisiana miisa 18 taona no ho miakatra, notanterahin'ny ivotoerana fikarohana ara-tsena mahaleo tena tamin'ny alalan'ny fanadihadiana an-tserasera sy amin'ny telefaonina. Ny lohahevitra voarakotra dia ny maha-zava-dehibe ny karazana labiera manokana, ny fomba fisotro, ny famokarana labiera maharitra, ny fahatokiana amin'ny marika ary ny vokatra tsy misy alikaola. Sary tsotra sy famantarana no mampiseho ireo isa amin'ny endrika mora takarina. Ny tatitra dia ahitana pejy 64 mirakitra votoaty ary pejy fonony efatra.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Beer Culture 2020 Tatitra Fikarohana ara-tsena, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Beer Culture 2020 Tatitra Fikarohana ara-tsena. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Beer Culture 2020 Tatitra Fikarohana ara-tsena dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Refy & Fonosana: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Marika: beer culture report, beer culture, beer, market research, Austria
Teknolojia Famokarana: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Fanamby Endrika: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Fikarohana: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Aingam-panahy: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Faharetan'ny Tetikasa: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Fizotr'asa: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Patanta: Copyrights belong to Brau Union Österreich AG, 2020
Mpikambana ao amin'ny Ekipa: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Loharanon-tsary: Brau Union Österreich AG