Evervess Soda Water Fonosana Zava-pisotro by PepsiCo Design and Innovation

Evervess Soda Water Fonosana Zava-pisotro by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2021

Evervess Soda Water Fonosana Zava-pisotro

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Vy Winner in Fonosana Category

22,346

Verified Award Winner

Verify Award Status for #118789

View at A' Design Award Press Release Award Badge

Colors

The Design

About Evervess Soda Water Fonosana Zava-pisotro

Ny Evervess Soda Water dia famolavolana fonosana ho an'ny karazana sodam-panala misy gazy sy tonika isan-karazany. Ny mari-pamantarana dia mitondra lova efa saika valopolo taona, ary ny endrika fahitana dia nohavaozina mba hisian'ny fanolorana miray hina eo amin'ny tsena Sinoa. Ny famolavolana teo aloha dia nahatsapana ho mavesatra sady nampiseho fahafinaretana mihoa-pampana, ka nampitsotsorina ny fonosana mba hampitana hafatra momba ny fahamaivanana sy ny fahamandroana misy gazy mifofofofo. Endrika tsotra an-tsary mainty sy teal no maneho fantsakan-drano manjopiaka, izay marika ny angovo, ny fahamandroana ary ny fanavaozana. Azo aharoharo amin'ny cocktail ireo zava-pisotro na azo sotroina ho azy irery ihany koa.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Evervess Soda Water Fonosana Zava-pisotro, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Evervess Soda Water Fonosana Zava-pisotro. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Evervess Soda Water Fonosana Zava-pisotro dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Tags: Packaging, Beverage
Inspiration: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Team Members: PepsiCo Design & Innovation

Read the Press Release