Volafotsy Dokambarotra · 2021
Lays Heartwork Fampiroboroboana Dokam-barotra
by PepsiCo Design and Innovation
- A' Design Award Volafotsy 2021 in Dokambarotra
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 45,302
- Verification code AFF9D3B886 · Verify this award
Colors
About Lays Heartwork Fampiroboroboana Dokam-barotra
Lays Heartwork dia fampielezan-kevitra dokam-barotra noforonina ho an'ny marika Lays nandritra ny valan'aretina Covid-19. Ity fampielezan-kevitra ity dia misaotra ireo olona miasa ao ambadika ao anatin'ny rojo ny sandan'ny Lays, ao anatin'izany ny tantsaha, ny mpiasan'ny orinasa, ny mpamily kamiao, ny mpivarotra ary ny mpanatitra entana. Ny loko mamiratra sy manantena dia mifangaro amin'ny hafatra mivantana feno fankasitrahana manerana ny endriky ny fonosana. Ny fonosana tsirairay dia lasa fanomezam-boninahitra ho an'ny mpiasa eo amin'ny fiaraha-monina izay saika tsy misy misaotra mivantana. Ny tanjona dia ny hampiseho fa io asa andavanandro io dia tsy hoe asa mafy fotsiny, fa asa avy amin'ny fo.
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Lays Heartwork Fampiroboroboana Dokam-barotra, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Lays Heartwork Fampiroboroboana Dokam-barotra. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Lays Heartwork Fampiroboroboana Dokam-barotra dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Press Kit
- Unique Properties
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Inspiration
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
