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Lipton Pop Art Special Edition Fonosana Gaobinina Zava-pisotro by PepsiCo Design and Innovation

Lipton Pop Art Special Edition Fonosana Gaobinina Zava-pisotro by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Fonosana Competition Category.


VarahinaFonosana· 2021

Lipton Pop Art Special Edition Fonosana Gaobinina Zava-pisotro

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Varahina Winner in Fonosana Category

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The Design

About Lipton Pop Art Special Edition Fonosana Gaobinina Zava-pisotro

Ny Lipton Pop Art Special Edition dia fitambaran'ny gaobinina zava-pisotro madinika natao ho an'ny tsena Rosianina. Ny gaobinina tsirairay misy 250 ml dia mitondra sarin-tsary miloko mavitrika, nalaina tamin'ny endrika sahisahy an'ny Pop Art sy ny fomba fanaon'ireo mpanakanto miavaka. Ny asa-tanana miloko dia atambatra amin'ny toetra malalaka sy be fisainana an'ny marika Lipton. Ny tanjona dia ny hitondra ampahany amin'ny traikefa an'ny efitrano fampirantiana ho ao anatin'ny fivarotana ary hanampy ny fonosana hiavaka eo amin'ny lalana feno entana. Ny endrika kely dia maivana sy mora entina, ka mahamety ny zava-pisotro ho fisotroana eny an-dalana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Lipton Pop Art Special Edition Fonosana Gaobinina Zava-pisotro, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Lipton Pop Art Special Edition Fonosana Gaobinina Zava-pisotro. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Lipton Pop Art Special Edition Fonosana Gaobinina Zava-pisotro dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Lipton Pop Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the bold and modern aesthetic of Pop Art. Informed by distinctive artists styles, the PepsiCo design team combined bright and inspiring designs with Liptons spirited and imaginative brand personality in order to reimagine this Lipton packaging.
Tags
Packaging, Beverage
Inspiration
Aiming to bring a bit of the gallery experience to stores, Lipton Art Special Edition stands out on shelf and helps to reassert Liptons voice in the crowded beverage market. Along with the category disrupting graphic design, the 250 ml miniature format is lightweight, ultra portable and allows for easy consumption on the go.
Team Members
PepsiCo Design & Innovation

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