4Vita Herbs Fonosana Zava-pisotro avy amin'ny Zava-maniry by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Fonosana Competition Category.
VarahinaFonosana· 2021
4Vita Herbs Fonosana Zava-pisotro avy amin'ny Zava-maniry
Client: Deep Blue Design
A' Design Award Varahina Winner in Fonosana Category
Verified Award Winner
Verify Award Status for #119262The Design
About 4Vita Herbs Fonosana Zava-pisotro avy amin'ny Zava-maniry
4Vita Herbs dia lakozia famolavolana fonosana ho an'ny karazana zava-maniry ampiasaina hanomanana zava-pisotro. Ny fonosana tsirairay dia mitondra sary, ary ny lokony mifanaraka tsara no mampifandray ireo sary ireo ho endrika mampiavaka iray ho an'ity andiany ity. Ny loko mamirapiratra dia nalaina tamin'ny lokon'ny sahan-java-maniry ary tsy mitovy amin'ny loko malemy mahazatra ny vokatra mitovy aminy. Ny soratra mamaritra dia napetraka eo amin'ny sisin'ny fonosana fa tsy eo aoriana, mba hahafahan'ny mpividy mamaky haingana ny tombontsoa sy ny fampahalalana lehibe. Ny fonosana dia « doy pack » plastika misy « zipper » izay mitahiry ny zava-maniry ho vaovao aorian'ny fisokafany voalohany.
The Recognition
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana 4Vita Herbs Fonosana Zava-pisotro avy amin'ny Zava-maniry, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana 4Vita Herbs Fonosana Zava-pisotro avy amin'ny Zava-maniry. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana 4Vita Herbs Fonosana Zava-pisotro avy amin'ny Zava-maniry dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
- Dimensions & Packaging
- The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
- Tags
- 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
- Production Technology
- This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
- Design Challenge
- The most complicated part was to understand the differences and benefits of all herbs.
- Research
- Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
- Inspiration
- A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
- Project Duration
- The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
- Operation Flow
- The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
- Team Members
- Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis - Image Credits
- Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
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