Platina Fonosana · 2021
Yamamotoyama Ny Fonosana Dite Nasiana Marika
- A' Design Award Platina 2021 in Fonosana
- CLIENT: Nosigner
- Estimated Number of Design Views: 198,796
- Verification code 1383A3EBDB · Verify this award
Colors
About Yamamotoyama Ny Fonosana Dite Nasiana Marika
Yamamotoyama dia iray amin'ireo mpivarotra dite tranainy indrindra any Japon. Izy no voalohany nivarotra dite maitso androany. Miaraka amin'ny foto-kevitry ny Miverena amin'ny niandohan'i Edo, NOSIGNER dia nanamboatra ny fonosana mba hitazonana ny kolontsain'ny dite nentim-paharazana ho velona sy hampita izany amin'ny ho avy. Mba hahatonga azy ireo ho maoderina nefa mitazona ny hakanton'ny marika tantara lava, NOSIGNER dia nanondro ny loko sy firafitry ny horonam-boky nentim-paharazana miaraka amin'ny crests kely tany am-boalohany an'i Yamamotoyama sy ny fomba fiantsoana an'i Edo.
About the A' Design Award Platina
Nandresy ny A' Design Award Platina ny famolavolana Yamamotoyama Ny Fonosana Dite Nasiana Marika, fankasitrahana malaza indrindra omena ny famolavolana izay tena miavaka, tsara tarehy ary mahatalanjona. Ny mpandresy Platina dia fahagagana amin'ny famoronana, porofon'ny fetran'ny fahaiza-mamorona ara-tsaina, ary mampiseho ny fahaizana ara-barotra tsy manam-paharoa sy ny fahamoramoran-tsain'ny mpamolavola azy. Andrasana ho asa malaza indrindra ireo famolavolana ireo, izay mamaritra ny hakantony ara-zavakanto amin'ny vanim-potoana iray, manampy amin'ny fahasalamam-piarahamonina ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Yamamotoyama Ny Fonosana Dite Nasiana Marika dia mampiseho haavon'ny fahaiza-manao mihoatra ny fetra ary tsy isalasalana fa mahatonga ny tontolo ho toerana tsara kokoa noho ny toetrany mahasoa sy sarobidy. Ny famolavolana Yamamotoyama Ny Fonosana Dite Nasiana Marika dia asa nandresy ny A' Design Award Platina izay mamaly ny faniriana, mamporisika, mampientam-po, mahafaly ary mamelona fifaliana lehibe.
Press Kit
- Unique Properties
- "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo. - Inspiration
- To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
- Image Credits
- Photography: Sato Kunihiko
