Yeahbox Famolavolana Anatin'ny Birao by Danqing Guo

Yeahbox Famolavolana Anatin'ny Birao by Danqing Guo is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VarahinaAnatiny· 2021

Yeahbox Famolavolana Anatin'ny Birao

by Danqing Guo

Client: Ten Design (Beijing) Art and Design Co., Ltd

A' Design Award Varahina Winner in Anatiny Category

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Verified Award Winner

Verify Award Status for #119507

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yeahbox Famolavolana Anatin'ny Birao

Ny Yeahbox dia anatin'ny birao sy fampirantiana vokatra noforonina ho an'ny marika iray manokan-javatra fanomezana. Ny habaka roa rihana dia mampiasa endrika laoutra tahaka ny Tetris mba hampiasana feno ny velaran-tany. Ny sakana miendrika L napetraka dia mitazona ny asa tsirairay ho mahaleo tena nefa mifandray. Ny fitaratra dia manitatra ny fihetseham-pon'ny habaka, ary ny loko orange miaraka amin'ny mavo sy volomparasy dia mamorona toetra mafana sy velona. Ny rihana voalohany dia misy faritra fampirantiana sy fiasana, misy latabatra azo akarina ho an'ny fanamarinana sy fivoriana kely ary rindrina iray ho an'ny fanoratana, fampirantiana ary fitehirizana fitaovana. Ny rihana faharoa kosa dia faritra milamina kokoa ho an'ny fandraisana mpitsidika sy fitsaharana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Yeahbox Famolavolana Anatin'ny Birao, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Yeahbox Famolavolana Anatin'ny Birao. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Yeahbox Famolavolana Anatin'ny Birao dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The two-story building space adopts the Tetris plane layout to maximize the use of the space, uses mirrors to increase spatial infinity, and applies colors and shapes to enhance spatial stratification. By inserting L-shaped functional blocks, it keeps all the functional areas independent and integrated, serving as a shared space for product display, efficient office operation and recreation.
Dimensions & Packaging: The orange color serves as the dominant tone of the space, while yellow and gray are applied as transition colors. Such a warm tone combination creates a young and lively tone, highlighting the unique temperament of the brand. A suspended staircase is erected at the entrance area, under which a window display space is formed to exhibit new products (the drawing design with storage cabinets can meet the display needs of various themes).
Tags: Exhibition, Office, Hall, Colorful, Yours, Elasticity, Aesthetic, Hospitality
Production Technology: The first floor is reserved for display and office functions. The lifting table could work both as a proofing operation panel and a simple small conference table. The wall integrates the functions of writing board, display, and tool storage. The places by the windows retain the original concrete floor ceiling to reduce the use of decorative panels. The second floor is a relatively private space for receiving visitors and taking a rest.
Design Challenge: There are two main challenges of the case. First one is how to combine product display and office space to create an interactive place. Second one is to maximize visual effects within a limited budget. Our solution is to design a space which is both independent and integrated, using the design itself to express beauty, fun atmosphere, and function.
Research: The Tetris plane layout and L-shaped blocks design are innovations, which integrate beauty and function. It reduces the budget, and uses the space fully. At the same time, it provides fun element into the room. The orange background is to create a kind of fun atmosphere, which is also a way to make the room feels lighter. In whole, the design uses innovative method to provide a possibility of an integration of beauty, function and joy.
Inspiration: As a gift customization brand, Yeah Box has been committed to integrating life aesthetics with gift designs. This case intends to associate product display with office space to create an interactive site that echoes the Yeah Box brand spirit featuring Yours, Elasticity, Aesthetics and Hospitality.
Project Duration: The project started in March 2020 in Shenzhen and finished in October 2020 in Shenzhen.
Operation Flow: The design aims to show the idea of brand Yeah Box, at the same time providing a fun and relaxed atmosphere to its staff as well as guests visiting there. To reach this goal, we use the idea of Tetris plane layout and L-shaped blocks to combine the beauty and function. We also choose the orange color as the foundation of background to create fun atmosphere.
Team Members: Xu Yang
Image Credits: Image #1: Photographer Xu Yang, Yeahbox, 2020.
Image #2: Photographer Xu Yang, Yeahbox, 2020.
Image #3: Photographer Xu Yang, Yeahbox, 2020.
Image #4: Photographer Xu Yang, Yeahbox, 2020.
Image #5: Photographer Xu Yang, Yeahbox, 2020.