Genki Forest Fonosana Tavoahangy Rano Misy Kôlazy by Genki Forest

Genki Forest Fonosana Tavoahangy Rano Misy Kôlazy by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2021

Genki Forest Fonosana Tavoahangy Rano Misy Kôlazy

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award Vy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #119724

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Genki Forest Fonosana Tavoahangy Rano Misy Kôlazy

Ny Genki Forest dia lahasa famolavolana fonosana tavoahangy ho an'ny rano misy kôlazy. Ny tavoahangy dia vita amin'ny PET, plastika maivana sy mangarangarana izay mahatohitra ny fikapohana ary manampy amin'ny fitehirizana ny gazy karbônika ao anatiny. Misy tarehintsoratra sinoa mainty lehibe nalain-tahaka avy amin'ny soratra tantara nentim-paharazana napetraka eo ambonin'ny tontolo fotsy midadasika, izay manome endrika tsotra sy maoderina ho an'ny takelaka. Malama ny endriky ny tavoahangy manontolo, ary ny faritra tery indrindra dia mifanandrify amin'izay itanana azy, mba hanatsarana ny fahazavan-tanana. Misy peratra misy telozoro mihifikifika manodidina ny sorony, ary voasoratra tsipika misy zana-tsipika mampiseho ny fomba fanokafana eo amin'ny satrony. Ny tavoahangy dia manana lanjany 67.3 mm ny sakany ary 209.25 mm ny hahavony.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Genki Forest Fonosana Tavoahangy Rano Misy Kôlazy, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Genki Forest Fonosana Tavoahangy Rano Misy Kôlazy. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Genki Forest Fonosana Tavoahangy Rano Misy Kôlazy dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Dimensions & Packaging: Width 67.3mm x Height 209.25mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiration: The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Project Duration: The project started in May 2018.
Operation Flow: IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Team Members: Siyang Cai
Chu Xu
Image Credits: Siyang Cai