Have A Good Tea Fonosana Dite by Toshiki Okada

Have A Good Tea Fonosana Dite by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2021

Have A Good Tea Fonosana Dite

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

A' Design Award Varahina Winner in Fonosana Category

14,274

Verified Award Winner

Verify Award Status for #119804

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Have A Good Tea Fonosana Dite

Ny Have A Good Tea dia famolavolana fonosana ho an'ny dite misy tsiro Japoney vokarina ao amin'ny tanàna manan-tantara Kawagoe. Ny bôaty dia mitahiry dite misy tsiro voninkazo sakura sy sakura alina, natao ho an'ny vanim-potoanan'ny fijerena ny voninkazo sakura. Ny sary an-tanana natao amin'ny lokon-drano dia maneho ny tontolo iainana eo an-toerana, ary ny faritry ny logo dia asiana endri-tsokitra mba hanavahana azy amin'ny sarin'ny ambadika. Ny bôaty dia mora tantanana, vita amin'ny taratasy avo lenta, tsy manelatra ary azo averina ampiasaina, ka azo saraina ho amin'ny fanodinana indray. Ny famolavolana dia mikendry ny hampahafantatra ny kolontsaina misy ny dite amin'ny tanora.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Have A Good Tea Fonosana Dite, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Have A Good Tea Fonosana Dite. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Have A Good Tea Fonosana Dite dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensions & Packaging: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Production Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Project Duration: This project started in october 2018 in Kawagoe and finished in February 2019.
Operation Flow: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Team Members: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada