Benin Famantarana ara-barotra, Maha-izy azy ara-pahitana by Anja Zambelli Colak

Benin Famantarana ara-barotra, Maha-izy azy ara-pahitana by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2021 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2021

Benin Famantarana ara-barotra, Maha-izy azy ara-pahitana

by Anja Zambelli Colak

Client: Zambelli Brand Design

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #120478

View at A' Design Award Press Release Award Badge

Colors

The Design

About Benin Famantarana ara-barotra, Maha-izy azy ara-pahitana

Benin dia famantarana ara-barotra noforonina ho an'ny orinasa kafe tantanan'ny fianakaviana iray, izay manana traikefa maherin'ny 30 taona. Manohana ny fanitarana ny orinasa kafe ho endrika "franchise" io famantarana io. Ny sarin'ny Kerobima miramirana no ivon-tsarin'ilay famantarana, izay manondro ny vanim-potoana Renaissance sy an'i Italia, tanindrazan'ny kafe avo lenta. Ny loko rôsy mamirapiratra, manga, mavo ary mena, miaraka amin'ny endri-javatra toy ny rahon'ny anjely, dia mitondra fahafinaretana sy hafanam-po. Ny kaopy entina mandeha sy ny kitapo taratasy dia asiana printy amin'ny taratasy voajanahary miaraka amin'ny teknika offset CMYK, ary ny boaty vy kosa mitahiry ny hatsaran'ny kafe.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Benin Famantarana ara-barotra, Maha-izy azy ara-pahitana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Benin Famantarana ara-barotra, Maha-izy azy ara-pahitana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Benin Famantarana ara-barotra, Maha-izy azy ara-pahitana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Benin is a family-run company offering different coffee services for over 30 years, with new plans that turn their coffee shop business into a franchise model. This lively family loves music and sharing happy moments, and they developed a warm and cheerful customer approach. The new brand wanted to transmit that energy into their franchise with the visual identity that tells a story of happiness, passion, and feel-good. Through Cherub’s loving, smiling face and brand’s bright colors, every customer can get a sense of Benin’s unique values.
Dimensions & Packaging: Paper bag: 32x23 cm To go coffee cup small: 46x60 mm
To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Tags: Branding, visual identity, franchise, coffee shop, packaging
Production Technology: To-go coffee cups and paper bags are produced with natural paper and CMYK offset technology.
Benin package are produced and/or coated with metal materials to preserve the quality of coffee.
Design Challenge: The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client’s business drivers and company culture. Several challenges were identified: 1) Effective brand communication towards three different targets. 2) A strong symbol that unifies a heavenly pleasant experience and family values. 3) Brand standardization, so it can be successfully applied to the franchise concept: from interior design and packaging to marketing collaterals. 4) Using an affordable packaging material.
Research: After initial consultations, two workshops were conveyed to the client. The first one discovered the brand’s unique story, philosophy, personality, target market, and benchmark. In the second one, the client had to choose between three different brand personality mood boards, identifying the one that is best aligned with their unique market position. Benin was identified as a kind, warm, cheerful, and wise friend, which was interpreted with the Cherub icon and accompanying aesthetics. The design prototype was tested at every brand touchpoint before creating the final identity.
Inspiration: Coffee lovers think that coffee is a divine drink that tastes like heaven. Whether it is a part of their morning ritual or a pause in a busy day, a cup of coffee gives them instant happiness. That heavenly good feeling was used as a starting point for Benin's brand concept, infusing its divine spirit into coffee shops through a symbol of an angel – a happy Cherub serving coffee. The underlying symbolism of the Renaissance movement is no coincidence; it illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
Project Duration: The project started in May 2021. in Rijeka and finished in August 2021. in Rijeka.
Operation Flow: The brand had to speak to three levels of coffee lovers: basic, intermediate, and advanced. Most of them are Millennials and Gen Z, so the colors used are their favorite baby pink and blue tones. The addition of strong yellow and red pinpoint the energetic brand personality. Product packaging is designed as a secondary advertising mechanism and aligned with the target’s expectations of sustainability, using paper cups, jute tote bags, and tins. The texture with angelic clouds is present in multiple details, constantly transmitting the heavenly good feeling.
Team Members: Anja Zambelli Čolak