Soda Grocery Fonosana Sakafo by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.
VyGrafika· 2021
Soda Grocery Fonosana Sakafo
Client: Macau University of Science and Technology
A' Design Award Vy Winner in Grafika Category
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- Verified Award Winner
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The Design
About Soda Grocery Fonosana Sakafo
Ny Soda Grocery dia famolavolana fonosana ho an'ny sakafo fahatsiarovana amidy amin'ireo mpitsidika any Macau. Ny fiteny amin'ny famolavolana dia nalaina avy amin'ny fonosana kitrikitrika (firecracker) novokarina tany Macau nandritra ny taonjato faha-roapolo. Ny sarin'ny vehivavy efatra nalaina avy amin'ilay fonosana taloha dia nosokafana indray ho sary an-tsary maoderina ary natonta tamin'ny loko matanjaka. Fonosana sakafo efatra no mitondra ireo sary an-tsary ireo, ary ny fepetran'ny boaty tsirairay dia 185 x 145 x 55 milimetatra. Ny taratasy fonosana natonta sy ny marika ao anatiny dia nofarangoina tamin'ny fomba embossage, fandotoana ultraviolet, fanaovana volamena (bronzing) ary die cutting. Ny famolavolana dia mitazona ny toetra manokana isam-paritra nefa mifanaraka amin'ny goût maoderina.
The Recognition
About the A' Design Award Vy
Nandresy ny A' Design Award Vy ny famolavolana Soda Grocery Fonosana Sakafo, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Soda Grocery Fonosana Sakafo. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Soda Grocery Fonosana Sakafo dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Update to the local graphic packaging design language during the history
- Dimensions & Packaging
- Width 185mm x Depth 145mm x Height 55mm
- Tags
- package, brand, inheritance, graphic, illustration
- Production Technology
- Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
- Design Challenge
- Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
- Research
- Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
- Inspiration
- The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
- Project Duration
- The project started in Macau in March 2020 and will be completed in Macau in June 2020.
- Operation Flow
- In order to facilitate the use of mass consumers, the most common packaging method is adopted
- Team Members
- Shenfan Lan
JingWen Xu - Image Credits
- Shenfan Lan/JingWen Xu
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