Yanjing White Beer Fonctionan'ny Fonosana Labiera nataon'i Gen Xu and Feihu Han

Ny endrika Yanjing White Beer Fonctionan'ny Fonosana Labiera nataon'i Gen Xu and Feihu Han dia mpandresy sarobidy amin'ny 2021 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2021

Yanjing White Beer Fonctionan'ny Fonosana Labiera

nataon'i Gen Xu and Feihu Han

Mpanjifa: Beijing Yanjing Brewery Co.,Ltd.

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

11,216

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #120520

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Yanjing White Beer Fonctionan'ny Fonosana Labiera

Ny Yanjing White Beer dia famolavolana fonosana ho an'ny labiera ao anaty tavoahangy sy boaty vy. Ny sary sary dia mampifangaro ireo maha-kolontsaina Sinoa sy Alemà, miaraka amin'ny loko nalaina avy amin'ny akanjo baolina kitra Alemanina ary sarin'ny malt sy hops ho fanomezam-boninahitra an'i Alemaina, ilay tany niaviany ny labiera fotsy. Ny takelaka lohateny miendrika ampinga dia manasongadina ny anaran'ny vokatra sady mitazona ny fifandanjan'ny rafitra. Ny boaty vy dia manaraka ny habeny amin'ny felatanana antonony mba hahazoana mihazona azy tsara, ary ny tavoahangy misy endrika mihena tsikelikely dia azo tantanana amin'ny haavony rehetra. Ny tavoahangy dia vita amin'ny fitaratra azo averina ampiasaina indray, ary ny boaty kosa vita amin'ny aluminioma azo averina ampiasaina indray.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Yanjing White Beer Fonctionan'ny Fonosana Labiera, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Yanjing White Beer Fonctionan'ny Fonosana Labiera. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Yanjing White Beer Fonctionan'ny Fonosana Labiera dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Refy & Fonosana: 67.4*67.4*248mm, 54*54*170mm
Marika: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Teknolojia Famokarana: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Fanamby Endrika: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Fikarohana: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Aingam-panahy: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Faharetan'ny Tetikasa: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Fizotr'asa: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Mpikambana ao amin'ny Ekipa: Feihu Han
Gen Xu
Da Wu