Be:side Kafe sy Hatsarana by Akitoshi Imafuku and Lily Sugiyama is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.
VarahinaAnatiny· 2021
Be:side Kafe sy Hatsarana
by Akitoshi Imafuku and Lily Sugiyama
Client: Funabashiya
A' Design Award Varahina Winner in Anatiny Category
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The Design
About Be:side Kafe sy Hatsarana
Ho an'ny fanamby vaovao an'ny Funabashiya izay manana tantara lava hatramin'ny taona 1805 amin'ny maha toeram-pivarotana mochi arrowroot azy, nihevitra ny mpamorona fa zava-dehibe ny miverina amin'ny fototry ny tenany sy mitahiry ny tantarany lava, ka noho izany, nampihatra izy ireo ny toeram-pialan-tsasatra wisteria malaza ao amin'ny fivarotany lehibe tamin'ny famolavolana ny fidirana manontolo. Tsy io famolavolana mavitrika io ihany no misongadina eo amin'ny faritra fonenana tony any Aoyama sy misarika ny olona, fa miasa ihany koa ho toerana hipetrahana any ivelany ho an'ny mpanjifany.
The Recognition
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Be:side Kafe sy Hatsarana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Be:side Kafe sy Hatsarana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Be:side Kafe sy Hatsarana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer.
For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers. - Tags
- Japanese design, wisteria arbor, wood, simple
- Production Technology
- To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.
- Inspiration
- Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.
- Project Duration
- The project started in January 2020 and finished in July 2020 in Shibuya, Japan
- Team Members
- Lead Design: Akitoshi Imafuku (supermaniac inc.)
Design: Lily Sugiyama (supermaniac inc.)
Lighting Plan: Hiroshi Enami (L GROW)
Construction: Yashima Creation - Image Credits
- Daisuke Shima (ad hoc Inc.)
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