Gravity Primary Function: Famolavolana ny Anatiny amin'ny Sinema by Design Action

Gravity Primary Function: Famolavolana ny Anatiny amin'ny Sinema by Design Action is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VolafotsyAnatiny· 2021

Gravity Primary Function: Famolavolana ny Anatiny amin'ny Sinema

by Design Action

Client: Design Action

A' Design Award Volafotsy Winner in Anatiny Category

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The Design

About Gravity Primary Function: Famolavolana ny Anatiny amin'ny Sinema

Book Text: Ny Gravity dia anatin'ny sinema iray any Shanghai, Sina, mirefy 2800 metatra toradroa. Ny famolavolana dia nalaina tsindrimandry avy amin'ny hevitra fa ny hery misintona mafy dia mamorona lavaka mainty izay manolana ny habaka sy ny fotoana. Misy fikorontanana fotsy eo amin'ny valindrihana izay mampahatsiahy an'io vokatra io, miaraka amin'ny lakan-jiro mifanongoa izay miakatra avy amin'ny ambany mankany ambony toy ny tohatra mihodina. Ny fikorontanana ihany koa dia mamolavola ny rindrina sy ny gorodona. Misy tsipika mikoriana manarona ny rindrina, miaraka amin'ny loko volamena sy volafotsy izay miolana ho endrika mampahatsiahy ravinkazo mihodina. Ny fitaovana ampiasaina dia ahitana vato, takelaka feo, plastika laminera, karipetra ary takela-drindrina gipsy.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Gravity Primary Function: Famolavolana ny Anatiny amin'ny Sinema, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Gravity Primary Function: Famolavolana ny Anatiny amin'ny Sinema. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Gravity Primary Function: Famolavolana ny Anatiny amin'ny Sinema dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gravity reshapes the cinema appearance. The white ceiling swirl design mimics the black hole, where numerous particles flow into the trajectory and form a stacked light cove from low to high. At the same time, the swirl design composes the wall and floor design. The walls of the whole cinema are covered with flowing lines, combining gold and silver colour as feature accent, in which the lines are twisted and turned forming the shape of rolled up leaves in this distorted space.
Dimensions & Packaging: 2800 Sq.m
Tags: cinema, white, gravity, entertainment, film, movie, theatre, interior, design action
Production Technology: Stone, Acoustic panel, Plastic laminate, Carpet, Gypsum board
Design Challenge: The whole design is dominated by curve lines. The spiral ceiling design has a direct impact on the floor, the space planning, wall light trough design and so on, each space are closely related to each other. The whirlpool design on the ceiling, it is composed from low to high with different radius extending upward like a revolving staircase. In order to study the relationship between each ceiling swirl, a number of models were made to simulate the dynamics of vortices.
Research: The designer refers to Einstein's theory of “General Relativity”, which mentions that when gravity reaches its extreme, black holes will form, absorb everything, and space-time will be distorted, forming an irremediable scene. This mysterious scene arouses the designer's curiosity and hopes to capture that moment through space.
Inspiration: "When gravity reaches at its extreme, it will form a black hole, absorbing everything, and distort the space and time; forming an irremediable scene." .

Countless particles permeate the silent space, suddenly gravity depicts a track of guides towards the ceiling, and form a huge whirlpool. In the distorted space, particles are reshape and restructured, leaving streamlined traces on ceiling and wall, capturing a moment in space.
Project Duration: The project finished in Jan 2020 in Shanghai, China.
Operation Flow: This project the original site is the earliest airport in China. Designers believe that this place is full of desire for flying from the people in the past, so the design concept hopes to achieve a sense of weightlessness of gravity so that people can have their own sense of flying and satisfy human fantasies about the universe since ancient times. Cinema is a place where audiences can fantasize and dream, so the design should have a story like movie plot, so that design concept directly affects the layout and shape of space, making design more unique and more cinematic.
Patents: Design Action
Team Members: Creative Director: Vincent Li
Designer: Mancy Li
Image Credits: Design Action