MG iSmart Sehatra Rafitra Fampahalalana sy Fialamboly nataon'i Star

Ny endrika MG iSmart Sehatra Rafitra Fampahalalana sy Fialamboly nataon'i Star dia mpandresy sarobidy amin'ny 2021 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Serasera, Fifandraisana ary Traikefan'ny Mpampiasa.

VolamenaSerasera· 2021

MG iSmart Sehatra Rafitra Fampahalalana sy Fialamboly

nataon'i Star

Mpanjifa: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Mpandresy A' Design Award Volamena amin'ny Sokajy Serasera

80,752

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #120910

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny MG iSmart Sehatra Rafitra Fampahalalana sy Fialamboly

Ny MG iSmart dia sehatra rafitra fampahalalana sy fialamboly natao ho an'ny fiara mitondra ny marika MG. Manohana ny fampidirana amin'ny tsena vaovao io sehatra io miaraka amin'ny vahaolana manokana miorina amin'ny fifandraisana, ny toerana fifandraisana nomerika ary ny mpanampy marani-tsaina. Ny fikarohana sy ny fivoriana famoronana hevitra niaraka tamin'ny ekipan'ny marika sy ny mpanjifa any amin'ireo tsena kendrena no nitarika ny fizotry ny fampiasan'ny mpampiasa. Foto-kevitra fifaneraserana telo no natao prototype, ary lalana ara-tsary enina no notsapaina talohan'ny nifidianana lalana farany iray izay novolavolaina amin'ny antsipiriany. Ireo fiara misy ny MG iSmart dia efa mandeha eny an-dalana any India sy Thailandy.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana MG iSmart Sehatra Rafitra Fampahalalana sy Fialamboly, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana MG iSmart Sehatra Rafitra Fampahalalana sy Fialamboly izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana MG iSmart Sehatra Rafitra Fampahalalana sy Fialamboly dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Refy & Fonosana: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Marika: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Teknolojia Famokarana: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Aingam-panahy: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Faharetan'ny Tetikasa: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Mpikambana ao amin'ny Ekipa: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.