Rikchari Fonosana Kafe by Planetario is a highly esteemed winner of the very prestigious 2021 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2021

Rikchari Fonosana Kafe

by Planetario

Client: Rikchari Packaging by Planetario

A' Design Award Vy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #121161

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Colors

The Design

About Rikchari Fonosana Kafe

Rikchari dia famolavolana fonosana ho an'ny marika kafe Peroviana izay mifantoka amin'ny fandriampahalemana sy ny andraikitra ara-tsosialy. Ny anarana hoe Rikchari dia midika hoe mifoha amin'ny fiteny Quechua, ary ny litera C dia mamorona endrika manondro jiro kafe iray sady maso. Ny fonosana dia manaraka ny famolavolana ny logo, izay mampiasa fananganana typografika nahazoana aingam-panahy avy amin'ny endrika jeometrika an'ny fanjakana Inca teto Peroa, fantatra amin'ny anarana hoe Tocapu. Ny kafe dia volena any Chirinos, any avaratr'i Peroa, any amin'ny haavo 1700 metatra ambonin'ny ranomasina. Ny famolavolana dia mampiseho ny kafe ho toy ny vokatra biolojika manana tanjona ara-tsosialy.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Rikchari Fonosana Kafe, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Rikchari Fonosana Kafe. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Rikchari Fonosana Kafe dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Dimensions & Packaging: Dimension: 160 mm x 240 mm / Weight: 250 grams
Tags: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Production Technology: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Design Challenge: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Research: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Inspiration: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Project Duration: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Team Members: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz