Hankol Liquor Famolavolana fonosana by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Famolavolana fonosana by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2021

Hankol Liquor Famolavolana fonosana

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL/Ji Hao/Zhang XiaoMing

A' Design Award Varahina Winner in Fonosana Category

15,509

Verified Award Winner

Verify Award Status for #121965

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Famolavolana fonosana

Ny Hankol Liquor dia famolavolana fonosana ho an'ny toaka misy tsirony ranom-masaka (sauce-flavour). Ny anarana Hankol dia manondro olona misotro amim-pahasahiana sy amim-pifaliana, izay maneho ny toe-tsain'ny mari-pamantarana (brand) mifototra amin'ny olona. Ny tavoahangy dia voafaritry ny tsipika matanjaka sy tsotra, ary aseho eo amin'ny lafiny anoloana ny logo. Ny endrika pozitifa sy negatifa dia mampiray ny endri-vatan'ny mpanorina tao anatin'ny endrika negatifa, mampahatsiahy ny tanjona voalohan'ny mari-pamantarana (brand). Ny soratra sinoa (calligraphy) sy ny tombo-kase (seal) dia ampiasaina amin'ny endriky ny soratra mba hanehoana toetra ara-kolotsaina tatsinanana. Ny boaty ivelany dia natao amin'ny akora EPP tsy mandoto tontolo iainana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Hankol Liquor Famolavolana fonosana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Hankol Liquor Famolavolana fonosana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Hankol Liquor Famolavolana fonosana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 200mmx80mmx210mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020