Tinkoff Investment Horonantsary Fanentanana by Egor Maraev

Tinkoff Investment Horonantsary Fanentanana by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Sarimihetsika, Lahatsary ary Horonantsary Competition Category.

VarahinaSarimihetsika· 2022

Tinkoff Investment Horonantsary Fanentanana

by Egor Maraev

Client: Blaster Studio

A' Design Award Varahina Winner in Sarimihetsika Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tinkoff Investment Horonantsary Fanentanana

Tinkoff Investment dia horonantsary fanentanana naharitra telopolo segondra ho an'ny tolotra fampiasam-bola ao amin'ny banky iray. Ny horonantsary dia mampiseho an'i George Washington ho ilay mpilalao lehibe. Mipetraka eo amin'ny sofa izy sady mihinana pizza, reraka sy kamo, ary maneho ny vola. Ny sary tsy mahazatra dia mitondra ny hevi-dehibe, izay ny hoe ny vola dia tokony hotehirizina ho salama tsara sady ampiasaina hiasa. Ny animation dia mampikambana ny cel animation sy ny cutout animation, atambatra amin'ny alalan'ny fampifangaroana nomerika (digital compositing). Ny horonantsary dia naseho betsaka tamin'ny naha-preroll azy talohan'ny horonantsary an-tserasera hafa, ary nahazo tahan'ny fivadiam-panapahan-kevitra (conversion rate) avo lenta.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Tinkoff Investment Horonantsary Fanentanana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Tinkoff Investment Horonantsary Fanentanana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Tinkoff Investment Horonantsary Fanentanana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin