BD's Hype Tribe Famolavolana Atitrano ho an'ny Birao by DB and B Pte Ltd

BD's Hype Tribe Famolavolana Atitrano ho an'ny Birao by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award Volamena in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VolamenaAnatiny· 2021

BD's Hype Tribe Famolavolana Atitrano ho an'ny Birao

by DB and B Pte Ltd

Client: DB and B Pte Ltd

A' Design Award Volamena Winner in Anatiny Category

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The Design

About BD's Hype Tribe Famolavolana Atitrano ho an'ny Birao

Ny Hype Tribe an'ny BD dia atitrano birao mipetraka amin'ny rihana roa ao amin'ny trano iray any Singapour. Ny famolavolana dia mampiray sampan-draharaha maromaro ao anatin'ny sehatra iraisan'ny fiaraha-monina iray. Ny faritra fandraisam-bahiny, ny faritra kafe iarahana miasa ary ny faritra fiasana dia mifandray amin'ny alalan'ny dia ara-pahitana mitohy. Ny faritra kafe iray dia naka aingam-panahy avy amin'ny endrika ivelan-trano ary manolotra tontolo milamina sy mahazo aina. Ny takelaka acoustique mihantona dia mamorona fahatsapana fikorianana eo ambonin'ny sehatra. Ny hazo sy ny zavamaniry maitso dia ampifandraisina mba hitondra singa biofilika ao anatiny. Ny fomba fizarana latabatra fiasana dia manohana ny fampiasana mahomby ny velaran'ny rihana.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana BD's Hype Tribe Famolavolana Atitrano ho an'ny Birao, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana BD's Hype Tribe Famolavolana Atitrano ho an'ny Birao izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana BD's Hype Tribe Famolavolana Atitrano ho an'ny Birao dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
Tags: Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
Design Challenge: Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
Research: The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys.
Inspiration: Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Project Duration: The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.

Read the Press Release