Clarity Maha-izy Ara-orinasa by Jeffery Fulton

Clarity Maha-izy Ara-orinasa by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2021

Clarity Maha-izy Ara-orinasa

by Jeffery Fulton

Client: Clarity Innovations

A' Design Award Varahina Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Clarity Maha-izy Ara-orinasa

Clarity dia maha-izy ara-orinasa natao ho an'ny orinasa teknolojia iray. Ny logo dia mampikambana marika roa ampiasaina amin'ny fanoratana kaody, apetraka ao anatin'ny telozoro iray izay maneho fihetsehana mandroso. Ny loko manga maizina dia mampita fahatokisana, ary ny loko manga mamirapiratra kosa manondro teknolojia. Ny endri-tsoratra Neo Sans dia ampiasaina noho ny endriny maoderina, izay mifanaraka tsara amin'ny zoro boribory an'ny logo. Ny gradient sy endrika abstract dia nolavina, ka ny maha-izy azy dia miankina amin'ny endrika tsotra sy tarehin-tsoratra amin'ny fanoratana kaody. Io maha-izy io koa dia ampiharina amin'ny entana ara-barotra an'ny orinasa.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Clarity Maha-izy Ara-orinasa, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Clarity Maha-izy Ara-orinasa. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Clarity Maha-izy Ara-orinasa dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release