From Caudat Fonosana Kafe by Vu Agency is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2021

From Caudat Fonosana Kafe

by Vu Agency

Client: From CauDat

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #122819

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About From Caudat Fonosana Kafe

Ny From Caudat dia rafitra fonosana ho an'ny kafe, vokarina amin'ny endrika kilaogramina iray, 500 grama ary 250 grama. Ny endri-javatra dia manolo ny sary mahazatra momba ny voan-kafe amin'ny sarin-javatra mascot nahazoana aingam-panahy avy amin'ny sivilizasiona fahiny sy ny fanaovan-tsary (tatoazy) Samoà. Ny mavo sy ny mainty dia ampiasaina amin'ny fatra voalanjalanja mba hamoronana fifanoherana miavaka nefa tsy manelingelina ny maso. Ny elanelana malalaka dia mitazona ny fandaharana ho mazava sady mora vakina. Ny fonosana dia pirinty amin'ny fomba offset sy flexographie eo amin'ny taratasy, takela-baolina alimeniôma ary sarintsary plastika. Ny tanjona dia ny hamokarana fonosana kafe mora tadidina sady mora lazaina amin'ny hafa.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana From Caudat Fonosana Kafe, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana From Caudat Fonosana Kafe. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana From Caudat Fonosana Kafe dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.

The project aims to create an easily word-of-mouth name for packaging designs.
Dimensions & Packaging: 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography

500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset

250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
Tags: coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
Production Technology: Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
Design Challenge: The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
Research: We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
Inspiration: A is the first and highest letter on the used scale that everyone implies is the best.

CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.

Inspired by ancient mascots from many different civilizations.

In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.

The Great Sphinx of Giza

Anubis The god of Egypt

The design style is inspired by the tattoos of the samoan people
Project Duration: 2020 - Ho Chi Minh City, Vietnam
Operation Flow: Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
Team Members: Vu agency
Image Credits: # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency