The Book That Grew Boky Torolalana momba ny Fisakafoanan'ny Biby Fiompy by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Hevitra sy Foto-kevitra Competition Category.
VolafotsyHevitra· 2021
The Book That Grew Boky Torolalana momba ny Fisakafoanan'ny Biby Fiompy
Client: Rothco, part of Accenture Interactive
A' Design Award Volafotsy Winner in Hevitra Category
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The Design
About The Book That Grew Boky Torolalana momba ny Fisakafoanan'ny Biby Fiompy
The Book That Grew dia boky torolalana momba ny fisakafoanan'ny biby fiompy noforonina ho an'ny tantsaha any Irlandy. Ny boky dia mampiseho lesona 10 sy torohevitra azo ampiharina 10 izay manampy amin'ny fanatsarana ny faharetan'ny fambolena sy fiompiana. Ny pejy tsirairay, ny teny tsirairay ary ny sary tsirairay dia namboarin'ny fakan'ny ahitra tena izy rehefa nitombo izy ireo. Ny faka dia notarihina nandritra ny herinandro maromaro tamin'ny alalan'ny fanambinana ny zaridaina sy ny fanaovana asa tanana amim-pitandremana, ka dia ny natiora no nahavita ny dingan'ny fanontam-boky. Ny dingan'ny fambolena sy fiompiana sarotra dia hazavaina amin'ny alalan'ny marika manokana, ary misy pejy azo velarina ahafahan'ny mpamaky mijery ny fanalahidin'ny marika mandritra ny famakiana. Rehefa mihidy dia mirefy 29,7 amin'ny 42 santimetatra ny boky.
The Recognition
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana The Book That Grew Boky Torolalana momba ny Fisakafoanan'ny Biby Fiompy, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana The Book That Grew Boky Torolalana momba ny Fisakafoanan'ny Biby Fiompy. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana The Book That Grew Boky Torolalana momba ny Fisakafoanan'ny Biby Fiompy dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
- Dimensions & Packaging
- Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
- Tags
- book, design, Ireland, grass, farming, bank, idea
- Production Technology
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Design Challenge
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Research
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspiration
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Project Duration
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Operation Flow
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Team Members
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Image Credits
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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