Full Moon Dokambarotra amin'ny Media Sosialy by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Dokambarotra, Varotra ary Fifandraisana Competition Category.
VolafotsyDokambarotra· 2021
Full Moon Dokambarotra amin'ny Media Sosialy
Client: Rothco, part of Accenture Interactive
A' Design Award Volafotsy Winner in Dokambarotra Category
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- Verified Award Winner
- Verify Award Status for #122999
The Design
About Full Moon Dokambarotra amin'ny Media Sosialy
Full Moon dia dokambarotra amin'ny media sosialy noforonina ho an'i Guinness. Ny sary dia navoaka tao amin'ny feed sy tantara Facebook ary Instagram tamin'ny alin'ny Halloween tamin'ny taona 2020, izay nahitana volana manga tsy fahita firy nanerana izao tontolo izao. Ny sary dia novokarina tamin'ny alalan'ny fanamboarana sy fanovana sary tamin'ny Adobe Photoshop. Ireo tahiry volana avo lenta, sary marika ary tekstiora labiera dia nakambana tamin'ny sosona mba hamoronana sary tokana. Ny fikasana dia ny hidiran'ny resaka maneran-tany miaraka amin'ny rohy tsotra eo amin'ny volana sy ny vera labiera iray.
The Recognition
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Full Moon Dokambarotra amin'ny Media Sosialy, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Full Moon Dokambarotra amin'ny Media Sosialy. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Full Moon Dokambarotra amin'ny Media Sosialy dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
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