Xiushanghua Famolavolana ny Atin'ny Birao by Jiayi Lu, Xinyu Li and Miaomiao Lan

Xiushanghua Famolavolana ny Atin'ny Birao by Jiayi Lu, Xinyu Li and Miaomiao Lan is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VarahinaAnatiny· 2021

Xiushanghua Famolavolana ny Atin'ny Birao

by Jiayi Lu, Xinyu Li and Miaomiao Lan

Client: Xiushanghua

A' Design Award Varahina Winner in Anatiny Category

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Verified Award Winner

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Colors

The Design

About Xiushanghua Famolavolana ny Atin'ny Birao

Ny Xiushanghua dia famolavolana atin'ny birao noforonina ho an'ny marika fanjaitra maravanina Sinoa iray. Ny habaka dia mahatratra 118,5 metatra toradroa ary ahitana birao, efitrano fampisehoana, efitrano fivoriana, studio ary efitrano famelabelarana mivantana. Ny fitaovana fototra ampiasaina dia hazo, vy ary takelaka gypsum. Nasandratra ny lalana fandehanana mba hamoronana sehatra mitovy amin'ireo ampiasaina amin'ny fampisehoana lamaody. Ny fahasamihafan'ny haavo vokatr'izany dia mampisaraka ireo faritra miasa amin'ny fomba voajanahary. Ny habaka dia afaka miasa ho toerana fiasana sady toerana fampisehoana. Ny tanjona dia ny fampisehoana ny fanjaitra maravanina nentim-paharazana amin'ny fomba maoderina sady iraisam-pirenena.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Xiushanghua Famolavolana ny Atin'ny Birao, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Xiushanghua Famolavolana ny Atin'ny Birao. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Xiushanghua Famolavolana ny Atin'ny Birao dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is creating a new workspace for a brand of Chinese embriod, it’s a space about 118.5 sq. m. It need functions of office, showroom, meeting room, studio and boarding cast room. The project will be completed in may, 2021. The original intention give us the inspiration, it make a space like in show of fashion weeks, and give the space diversification. It can be workspace, and also can be a showplace.
Dimensions & Packaging: The interior area of the project is 118.5 square meters with a floor height of 0.7 meters. Lift up the aisle space to form a "T stage", "T stage"Create a height difference, naturally separate different functional areas.
Tags: Interior, Art, Culture, Embroidery，Fashion
Production Technology: The main materials used throughout the project are Wood, steel and gypsum board.
Design Challenge: In this embroidery art space, the brand of XIUSHANGHUA from transformation of the Chinese embroidery industry from a very traditional form to a younger and internationalized zone.
Research: The host of brand is a longheaded woman, she want bring her business go out and make it more valuable. So, her beginning is rebranding her business, make the traditional workspace go to be fashion, international and advance. The original intention give us the inspiration, it make a space like in show of fashion weeks, and give the space diversification. It can be workspace, and also can be a showplace.
Inspiration: XIUSHANGHUA is a brand which concentrates it’s attention on the professional Chinese embroid and traditional crafts. It bases in a small town in Suzhou, with embroid industry still very lagging. The host of brand is a longheaded woman, she want bring her business go out and make it more valuable. So, her beginning is rebranding her business, make the traditional workspace go to be fashion, international and advance.
Project Duration: The project was first launch in December 2020 in Suzhou, China and finished in March 2021.
Operation Flow: It make a space like in show of fashion weeks, and give the space diversification. It can be workspace, and also can be a showplace.
Patents: Copyrights belong to SoFeng Design, 2021.
Team Members: Art Director: Jiayi Lu, Designer: Xinyu Li, Miaomiao Lan
Image Credits: IMAGE: Xinyu Li and Miaomiao Lan