Mazurro Fonosana Kafe by 19 Poludnik Agencja Reklamowa

Mazurro Fonosana Kafe by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2021

Mazurro Fonosana Kafe

by 19 Poludnik Agencja Reklamowa

Client: Mazurro

A' Design Award Vy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #124176

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mazurro Fonosana Kafe

Mazurro dia endrika famolavolana fonosana ho an'ny kafe. Ny famolavolana dia mifototra amin'ny lamina grafika miavaka izay naorina avy amin'ny litera M. Io lamina io dia manome endrika matanjaka sy miavaka an-davanandro ireo kitapo kafe. Ny endrika geometrika tsotra sy ny fifanoherana mafy amin'ny loko dia manampy ireo kitapo hiavaka eo amin'ny sokajin-tsenan'ny fivarotana. Ny lamina dia nahazo aingam-panahy avy amin'ny asan'i Josef Hoffmann, mpanorina ny Vienna Workshop, izay ny endrika tsotra nataony no nisy fiantraikany amin'ny modernisma tany am-boalohany. Ireo kitapo dia mipraint amin'ny fomba flexographic. Misy tsiro telo natolotra, samy manana loko hafa sy sori-loko fotsy ao ambany izay mamorona endrika metaly eo amin'ny faritra voafantina.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Mazurro Fonosana Kafe, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Mazurro Fonosana Kafe. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Mazurro Fonosana Kafe dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimensions & Packaging: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tags: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Production Technology: The packaging design was printed on flexographic printer.
Design Challenge: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Research: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspiration: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Project Duration: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Operation Flow: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patents: Not applicable.
Team Members: Paweł Mikołajec
Dawid Koruszowic
Image Credits: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020