Sienna Monroe Fonosana Fanaovana Kojakoja Fahatsaràna Bika by Ricci Williams is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Fonosana Competition Category.
VarahinaFonosana· 2021
Sienna Monroe Fonosana Fanaovana Kojakoja Fahatsaràna Bika
Client: Summerhouse Collective
A' Design Award Varahina Winner in Fonosana Category
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- Verified Award Winner
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The Design
About Sienna Monroe Fonosana Fanaovana Kojakoja Fahatsaràna Bika
Ny Sienna Monroe dia maritrano ara-marika sy fonosana ho an'ny andian-kojakoja fahatsaràna bika avy amin'ny zava-maniry, tsy misy fampijaliana biby. Ny boaty fanomezana dia mijery ihany koa ny asa fandefasana ho an'ny baiko atao an-tserasera, izay mampihena ny fako. Ny boaty dia vita amin'ny taratasy mavesatra (cardboard) azo lo indray azo avadika ary tsy misy fandravonana ivelany, printy amin'ny ranomainty avy amin'ny legioma. Ny tavoahangy dia vita amin'ny fitaratra, akora azo avadika imbetsaka, ary ny takelaka mamaritra ny vokatra dia mampiasa taratasy avy amin'ny fako fampiasan'ny mpanjifa. Endrika voajanahary voapiraka dia manalefaka ny endri-tsoratra matanjaka. Ny fonosana dia natao mba hotehirizina sy hampiasaina indray rehefa lany ny vokatra.
The Recognition
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Sienna Monroe Fonosana Fanaovana Kojakoja Fahatsaràna Bika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Sienna Monroe Fonosana Fanaovana Kojakoja Fahatsaràna Bika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Sienna Monroe Fonosana Fanaovana Kojakoja Fahatsaràna Bika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
- Dimensions & Packaging
- Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm - Tags
- eco-packaging, brand identity, art direction, beauty, fashion, logotype
- Production Technology
- To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.
The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock. - Design Challenge
- The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
- Research
- The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
- Inspiration
- The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.
The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images. - Project Duration
- The project was completed in Los Angeles during the summer of 2020.
- Operation Flow
- The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.
Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.
Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.
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