Jinlongquan Yanzhi Fonosana by Jin Zhang

Jinlongquan Yanzhi Fonosana by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2022

Jinlongquan Yanzhi Fonosana

by Jin Zhang

Client: InBev jinlongquan beer (Hubei)

A' Design Award Vy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #126388

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinlongquan Yanzhi Fonosana

Ny marika Jinlongquan dia tao Hubei nandritra ny 40 taona mahery. Amin'ity indray mitoraka ity, mamorona andiana labiera izay afaka maneho ny kolontsaina Hubei. Mampiasa calligraphe sinoa ilay mpamorona mba hanehoana ny kolontsain'ny fitenim-paritra. Mandritra izany fotoana izany, mandoko ireo tranobe sy rafi-drano be indrindra ao Hubei izy (i Hubei dia malaza amin'ny maha faritany misy farihy an'arivony), toetra sy seho fanjifana, ary mampiditra tsiron-tsakafo bebe kokoa amin'ny fiainana sy ny lamaody. Afaka miresaka momba ny fitenim-paritra amin'ny tavoahangy ny olona. Jereo ny tanàna nahaterahanao ao amin'ny fanoharana mba hanatsarana ny fifandraisana amin'ny mpanjifa.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Jinlongquan Yanzhi Fonosana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Jinlongquan Yanzhi Fonosana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Jinlongquan Yanzhi Fonosana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Dimensions & Packaging: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Tags: Beer, Hubei, dialect, illustration, Calligraphy, China
Production Technology: Glass bottle aluminized paper
Design Challenge: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Research: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Inspiration: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Project Duration: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Operation Flow: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patents: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Team Members: Creative director: Jin Zhang