Xiaoxiancao Harona Dite nataon'i Jin Zhang

Ny endrika Xiaoxiancao Harona Dite nataon'i Jin Zhang dia mpandresy sarobidy amin'ny 2022 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2022

Xiaoxiancao Harona Dite

nataon'i Jin Zhang

Mpanjifa: Xiao xian cao

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

13,326

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #126463

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Xiaoxiancao Harona Dite

Tamin'ny alalan'ny fandalinana ny niandohan'ny harona dite, ny mpamorona no namaritra ny tantara tao amin'ny Tang Dynasty, ary nandray ny fisotroana dite miaraka amin'ny tanany manarona ny vava ho toy ny tena fanehoana an-tsary mba hampahafantarana ny olona bebe kokoa sy tia dite amin'ny fomba mahaliana kokoa. Ao ambadika, ny mora azo ny "tea" dia ampiasaina hampita ny sokajy sy hanatsara ny fahatsapana ny kalitao. Ny kitapo dite kely dia mampiasa ny kitapo aluminium foil miaraka amin'ny fonosana kely tsy miankina, izay mety ho an'ny mpanjifa entina sy misotro.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Xiaoxiancao Harona Dite, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Xiaoxiancao Harona Dite. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Xiaoxiancao Harona Dite dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Refy & Fonosana: Box size285mm*100mm*35mmPackage content3g*10
Marika: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Teknolojia Famokarana: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Fanamby Endrika: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Fikarohana: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Aingam-panahy: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Faharetan'ny Tetikasa: It will be designed in August 2020 and put on the market in September 2020
Fizotr'asa: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Mpikambana ao amin'ny Ekipa: Designer:Jin Zhang