Wu Xing Fonosana by Siwei Lai is a highly esteemed winner of the very prestigious 2022 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2022

Wu Xing Fonosana

by Siwei Lai

Client: Huyu

A' Design Award Volafotsy Winner in Fonosana Category

24,642

Verified Award Winner

Verify Award Status for #127379

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wu Xing Fonosana

Ny andian-asa Wu Xing dia mampiasa biby ho fandikana ary manasokajy azy ireo ho singa dimy araka ny toetrany. Amin'izany, mba hanasongadinana ny tsingerin'ny fifampiankinana ao amin'ny Wu Xing, ny mpamorona dia nanampy ny fiposahan'ny masoandro sy ny filentihan'ny masoandro isaky ny sary, maneho ny fiandohan'ny andro sy ny fiafaran'ny andro. Ny boaty hosodoko no fototry ny fivoarana lehibe, mampiseho toe-javatra tsara tarehy sy klasika. Manomboka amin'ny boaty miendrika boky mankany amin'ny fanamelahana mankany amin'ny rafitry ny fonosana izay manjary fitoeran-pampisehoana mitokana. Amin'ity rafitra fonosana manokana ity, ny karatra tsirairay dia azo aseho tanteraka.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Wu Xing Fonosana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Wu Xing Fonosana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Wu Xing Fonosana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card of this work “Wu Xing“ can be fully displayed.
Dimensions & Packaging: Outer box size: W18×L27×H4 cm; The size of the display stand after unfolding: W53×H22.5×D9 cm
Tags: Visual Identity, packaging structure, printed matter
Design Challenge: In order for the cards to be fully displayed at one time and to reduce the volume during packaging and transportation. We tested and adjusted many times to have been carried out on the display of the packaging and the folding structure.
Research: Our research included: 1. Communications with the client. 2. Defined the tone and manner of the brand 3. Structural packaging design, test, and revise the structure. 4. Visual design.
Inspiration: This work “Wu Xing“ presents a series of works that categorize these five elements according to their characteristics, and from my own perspective to use animals as a representative interpretation. Among them, in order to emphasize the cycle of gram and symbiosis in the five elements, I added the sunrise and the sunset in each illustration, representing the beginning and the end of the day.
Project Duration: The project started in January 2021 and finished in April 2021, in Taichung City, Taiwan.

Read the Press Release