XinJiHao 10 Ny Fonosana Dite by Evan Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award Volamena in Famolavolana Fonosana Competition Category.
VolamenaFonosana· 2022
XinJiHao 10 Ny Fonosana Dite
by Evan Chen
Client: Bama Tea Co., Ltd
A' Design Award Volamena Winner in Fonosana Category
- 53,694
- Verified Award Winner
- Verify Award Status for #127647
The Design
About XinJiHao 10 Ny Fonosana Dite
Ao anatin'ny dingan'ny famoahana ny mofomamy dite folo taona voatahiry ao amin'ny trano fanatobiana maina anatiny, ny mpanjifa dia manokatra ny boaty dite avy amin'ny tsipika volamena, toy ny manokatra ny taonan'ny volamena folo taona. Ny endriky ny tendrombohitra ao amin'ny boaty ivelany sy ny sary sokitra tendrombohitra amin'ny lafiny telo amin'ny vilany anatiny dia maneho ny tendrombohitra izay nandalovan'ny dite tao anatin'ny dingan'ny fitaterana sy ny tendrombohitra izay niteraka ny dite tsirairay avy, mahatonga ny Pu'er fahiny dite fitoeran-javatra manana fahatsiarovana miavaka.
The Recognition
About the A' Design Award Volamena
Nandresy ny A' Design Award Volamena ny famolavolana XinJiHao 10 Ny Fonosana Dite, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana XinJiHao 10 Ny Fonosana Dite izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana XinJiHao 10 Ny Fonosana Dite dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
- Dimensions & Packaging
- 3000mm*3000mm*3000mm
- Tags
- logo，packaging，illustrations，graphics
- Production Technology
- Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
- Design Challenge
- How to combine the quality of "Black Gold Decade" with visual expression.
- Research
- This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
- Inspiration
- Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
- Project Duration
- The project was launched in Suzhou in March 2021.
- Operation Flow
- The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
- Patents
- BamaTea
- Team Members
- WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen - Image Credits
- BamaTea
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